Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for an artist or gallery
SEO and ads for an artist or gallery: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an artist or gallery
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
An art buyer searches for paintings by subject, style or artist, and a client looks for an artist to paint a portrait or a piece for an interior. SEO and advertising for an artist and a gallery help make sure your works are in Google's results at that moment, and that on the website the person sees full information about the work and can send an inquiry.
- pages for series and individual works with the title, technique, size and a description of the concept;
- an artist page with a biography and a list of exhibitions;
- photos of the works with captions for image search;
- search ads for queries about buying paintings and commissioning portraits;
- tracking of artwork inquiries and calls by source in Google Analytics 4;
- a report in a shared chat: search queries, inquiries, pages and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for an artist and a gallery from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an artist or gallery will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A buyer looks for paintings by theme or style
Pages by style, theme and artist bring the works into Google search results for people choosing a painting for their home.
A portrait client looks for an artist
A portrait service page with examples, work stages and an order form answers the search query.
Ads collect views without buyers
Ads on queries about buying paintings and ordering a portrait lead people straight to the right work and contact form.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an artist or gallery include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an artist or gallery
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for paintings, an artist and a gallery
Queries fall into three groups. Buying: buy a painting, buy contemporary painting, paintings for the interior. Commissions: custom portrait, custom painting. Cultural events: contemporary art gallery, painting exhibition with the name of the town. Each group has its own page.
The decision to buy an artwork is made slowly. A person returns to the website, browses the series, checks the artist's biography and exhibition history, and compares prices. Trust comes from high-quality photos, full details about each work and open communication.
What SEO for an artist and a gallery includes
We start with website speed, because large unoptimized images slow pages down. Then we work on the content:
- pages for series and works with the title, technique, size, year and description;
- optimized images with captions and descriptions, which helps image search;
- an artist page and an exhibition calendar with dates, address and event descriptions;
- service pages: custom portrait, a piece for an interior, consultation for designers;
- Schema.org markup for events, address and contacts, and a Google Business Profile for the gallery.
What advertising suits an artist and a gallery
Google search ads work for queries about buying paintings and commissioning portraits. The ad leads straight to the page of the series or service, which already has photos and an inquiry form. For exhibitions, ads with dates and the address for local queries are a good fit. If there is a print shop, its products can be shown in Google Shopping. Original works are sold on request, so the campaign goal becomes an inquiry, which we track in Google Analytics 4.
How we work and how much promoting an artist and a gallery costs
We start with a free consultation and a review of the website to understand how people find your work now. Then we agree on pages, ads and reporting. Ad and analytics accounts are registered to you, and you follow the process in a shared chat. Building a turnkey website with SEO starts from $1,000. The cost of further promotion and advertising depends on the goal and the competition, so we quote it after the consultation and audit. Learn more about promoting an artist and a gallery on the SEO promotion, Google advertising and Website SEO audit pages.
Questions and answers
Can an artist be promoted if the works are sold on request?
Yes, in this case the goal is an inquiry: a person sees the work and its details and leaves their contact information. SEO brings interested visitors to the artwork pages, and advertising helps reach those who are looking for exactly this kind of work.
What role do images play in SEO?
A big one: images can bring visitors from image search. For this, files have clear names, captions and descriptions, and their size is optimized for fast loading.
Does an exhibition need advertising?
For a short event, ads for local queries help announce the dates and address. We launch the campaign a few weeks before the opening and close it after the event ends, so the budget is not wasted.
What does the report show?
The search queries that bring visitors, popular works and pages, the number of inquiries by source and advertising spend. We also describe changes on the website and plans for the next period separately.