Turnkey online store development for electrical goods

How a buyer chooses electrical goods and what holds them back

A private buyer looks for a ready set for a renovation, for example sockets and switches from one series or LED bulb E27 warm light. An electrician or a crew makes a list of many items and compares supplier prices by SKU. That is why the store needs exact SKUs, a clear unit of measure and up-to-date availability.

Uncertainty about compatibility holds buyers back: a socket will not fit the frame of another series, the bulb base turned out to be different, the cable cross-section is too small for the load. Electrical installation is done by a qualified electrician, and this advice is worth adding to the cable and circuit protection sections.

What an electrical goods online store includes

• categories by product type and brands as separate pages;
• a product page template with parameters: cross-section, cores, current, voltage, IP protection rating, lamp base, power, luminous flux;
• cable by the meter: unit of measure, order increment and minimum order;
• related products: a frame for a socket, a main distribution board for a circuit breaker;
• wholesale volume prices and a group for electricians with its own price list;
• import of products and stock from Excel, Nova Poshta, pickup, SEO foundation.

Stores usually do not take back cable cut to the ordered length, and we put this condition into the return policy.

Launch, feeds and SEO for an electrical goods store

You provide supplier price lists, photos and technical data, and we design the category tree and the product page templates. We import the catalog from a file, connect delivery and payments and check a test order. The launch time depends on the number of items in the price lists, and we name it after the consultation. For search we open filters with real demand to indexing, for example by lamp base, and give them their own headings. We build the Google Shopping feed with brand, SKU and availability, and prepare exports for Prom.ua and Rozetka when needed.

Price and terms

A turnkey electrical goods store costs from $500 on Horoshop or WordPress, and we fix the choice of platform in the contract. Hosting, the domain and the platform plan are paid separately, and the Horoshop plan depends on the number of products in the catalog. More about the stages – on the online store development page, about promoting the catalog – in the SEO for online stores section, and we will discuss the scope of your project during a consultation.

Questions and answers

How do you sell cable by the meter?

We set the unit of measure to meters and an order increment for the item, the buyer enters the required length, and the price is calculated per meter. Coils and cut lengths can be set up as separate variants.

Can electricians get separate prices?

Yes. We set up our own prices and wholesale volume discounts for a customer group, and the availability of these features depends on the platform plan.

How do you avoid confusion between socket series?

We put the series into a separate field and filter, and add related products to the product page: frames and mechanisms of the same series.

What about product documents?

We add the manufacturer's certificates and instructions to the product page as a file or a link, if the supplier provides them.