Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for IT courses
SEO and ads for IT courses: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for IT courses
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A person searches for IT courses when they want to change careers or upgrade their skills: they type the field and the level and compare programs, mentors and prices. SEO and advertising for IT courses help you take part in this comparison, and the website leads to a consultation request.
- pages for fields and courses matching queries: for beginners, for career changers, evening groups;
- a module-by-module curriculum, mentor pages and examples of student projects;
- a Google Business Profile for in-person classes, if the school holds them;
- search ads for queries about a specific course, launched before a new cohort starts;
- request tracking by source in Google Analytics 4;
- a report in a shared chat: inquiries, cost per inquiry and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for IT courses from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for IT courses will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Prospective students compare schools in search
Pages for tracks and levels bring the courses into search results for people choosing where to start learning.
The budget goes to general IT queries
Search ads on queries about a specific course bring people who are ready to request a consultation.
It is unclear where students come from
Tracking inquiries by source in Google Analytics shows which channels fill the pipeline and which only spend the budget.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for IT courses include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for IT courses
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for IT courses and what decides the choice
Queries combine the field, the level and the format: coding courses for beginners, QA tester courses online, UX UI design courses, Python from scratch. Some people compare fields and search for how to get started in IT. Competition is high because large schools rank alongside you, so precise queries with the level, format and town win.
Choosing a course takes time: a person studies the curriculum, the mentors, the class format, the payment terms and student reviews. A page that answers these questions shortens the path to a request.
What SEO for IT courses includes
We start with the technical base: page speed, structure, indexing, Search Console and analytics. Then we build content for the queries:
- a separate page for each course and level with a module-by-module curriculum, format, price and cohort start date;
- mentor pages with their experience and the technologies they work with;
- examples of student projects with a description of the task;
- articles based on mentors' materials: how to choose a field, where to start, how the training is structured;
- Schema.org markup for the school and its courses, and answers to frequently asked questions.
What advertising suits IT courses
The core is Google search ads for queries about a specific course. For each field we create separate ad groups and pages to match the query precisely. We launch the campaign before a cohort starts and pause it when enrollment closes. We remind people who studied the curriculum about the course with remarketing. We set up request, call and consultation sign-up events in Google Analytics 4, so the cost per request is visible for each course. The ads contain no guarantees of employment or income: Google's policies and the advertising law require truthful claims.
How we work and how much promoting IT courses costs
We handle the website, SEO and advertising together, so the curriculum on the page, the price and the cohort date match the ad. Accounts and analytics are registered to you, and you see the daily work and regular reports in a shared chat. A turnkey website with SEO for a school costs from $1,000. For courses, the cost of promotion depends on the fields and the competition, so we quote it only after a free consultation and an audit. Learn more about these formats on the SEO promotion, Google advertising and website SEO audit pages.
Questions and answers
Can course ads promise employment?
No. Guarantees of employment and income are misleading, and advertising policies prohibit them. We show the curriculum, student projects, mentors and genuine reviews.
How can we compete with large schools?
Through precise queries: field, level, format and town. A page about a beginner course in your town with the curriculum, mentors and cohort date answers such a query better than a general catalog.
How much does a request from course ads cost?
The cost depends on the field, the competition and the course page, so any figure named in advance would be a guess. After launch, the report shows the cost per request for each course, and the budget can be reallocated.
Who owns the accounts and analytics?
You do. The accounts are registered to you, so the data, campaigns and settings belong to you.