Product tags in posts and stories turn a profile into a storefront: a follower taps a product – sees the price – goes to the product page on the website. We explain how to connect the catalog → Insta…
Two sales channels are great until the trouble starts: an item that is already out of stock gets sold on Rozetka, prices drift apart, and the manager gets lost between two dashboards. Here is how to…
9 out of 10 shoppers read reviews before buying – and a store without them looks like a restaurant with no guests at eight in the evening. We break down how to build a review collection system, where…
"Let's run targeted ads for UAH 100 a day and see" – the most common way to get disappointed in Meta advertising. We break down what parts a real budget consists of, how much you need for testing and…
For most niches, November–December brings 30–50% of annual revenue. It also brings the most expensive auction and the toughest competition. Those who prepare in October skim the cream; those who swit…
Rozetka gives you access to millions of buyers – and takes a noticeable cut of every sale in return. Your own website requires investment in traffic – and everything you earn is yours. We calculate b…
The word "fiscalization" still scares store owners, although in 2026 it has long meant a cloud service that works on its own instead of a hardware cash register with receipt tape. We explain in plain…
Acquiring a new buyer costs 5–7 times more than selling to someone who has already bought from you. Yet most small stores spend everything on new customers – while the base of past customers sits as…
The two main Google Ads formats work differently: search catches existing demand with text, while PMax shows products with a photo and price across all Google placements. We explain the difference wi…
Running targeted ads without a pixel is like shooting blindfolded: the money goes out, and who bought and where they came from remains a mystery. We explain in plain words what the pixel does, why it…
While you have five orders a day, you can type up waybills (TTN) by hand. At twenty, that is already an hour of routine every day, and at fifty it takes a dedicated employee. We look at what a full N…
Horoshop can send your catalog to Rozetka, Prom.ua and other platforms through automatic price lists – set it up once and forget about it. We explain how it works, what the nuances of category mappin…
