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SEO · Google Ads · Meta
SEO and ads for an IT company
SEO and ads for an IT company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an IT company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A buyer of IT services compares several contractors by case studies, technologies and the way they explain their process. SEO and ads for an IT company bring to the website people who are already looking for development or IT outsourcing, and give them the materials they need to decide on a call.
- service pages: custom development, mobile apps, integrations, IT support;
- case studies in the task, solution, result format with technologies and timelines;
- pages for the industries and technologies you work with;
- an English version of the website for clients abroad;
- search ads for development and outsourcing queries with a short brief;
- a report on inquiries and the cost of each inquiry, with qualified requests marked.
No website yet or the current one is outdated? Start with it: a turnkey IT company website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an IT company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client compares several contractors
Case studies in the task, solution, result format with technologies and timelines help clients choose you.
A client looks for development for their industry
Pages for the industries and technologies you work with capture precise development queries.
Clients from abroad search in English
An English version of the website and search ads on outsourcing queries open markets outside the country.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an IT company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an IT company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for an IT company and what decides the choice
A manager or product manager types custom software development, IT outsourcing, mobile app development price or, in English, software development company into Google. They open the websites of several contractors, read case studies, look at the technologies and the team, and check profiles on independent platforms.
The decision is made by several people over weeks, so the website has to answer the questions of different roles: what you do, how you work, how much it may cost and who is responsible for it.
What SEO for an IT company includes
- technical foundation: speed, structure and a check that search engines fully read the JavaScript pages;
- a page for every service with types of tasks, the work process and technologies;
- case studies describing the task, solution, timeline and result, with the client's name if the contract allows it;
- pages for client industries and the technologies people search for you by;
- an English version of the website with languages set up correctly for search engines;
- articles answering clients' questions, Schema.org markup and reviews on independent platforms.
Which ads work for an IT company
The core is Google search ads for queries about development, outsourcing and automation. We group ads by service, and negative keywords remove job openings, courses and queries for free solutions. Bids in this niche are usually high, so we choose keywords carefully and compare them by the quality of inquiries.
The ads lead to a service page with a short brief: task, timeline, approximate budget. The deal cycle is long, so we show ads again to visitors who read the case studies through Google Ads remarketing. We track forms, calls and messages in GA4 and mark qualified inquiries together with you. The report shows spend, inquiries, their quality and the queries that bring clients.
How we work and what promoting an IT company costs
One LightSEO team runs the website, SEO and ads, so case studies, service pages and ads tell the same story about you. The ad accounts, Search Console and analytics are registered in your name. Progress is visible in a shared chat, and reports arrive regularly. A turnkey IT company website with SEO costs from $1,000, and we calculate the cost of promotion after a free consultation and audit. The website SEO promotion and Google Ads pages describe promoting IT services in more detail.
Questions and answers
Do I need an English version of the website?
If you work with clients abroad, yes. A separate English version lets your pages appear for English queries, and the search engine understands which language and country each page is for.
How do you show case studies if the contract forbids naming the client?
We describe the task, technologies and result without the company name. If the client allows it, we add the name, a testimonial and a link.
Does a blog help an IT company?
Yes, when the articles answer clients' questions at the stage of choosing a contractor. They bring in people with a long decision cycle who return to the website several times.
How do you measure ad performance with a long deal cycle?
Together with you we mark the inquiries that turned into a conversation and match them with the queries and ads. This way the ads are tuned for inquiry quality, and the results are assessed over months.