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SEO · Google Ads · Meta
SEO and ads for a cosmetology clinic
SEO and ads for a cosmetology clinic: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a cosmetology clinic
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A client looks for a cosmetologist by procedure or by skin concern and checks who she can trust with her face: the doctor's education, license, equipment, reviews. SEO and ads for cosmetology lead her to the procedure page with an explanation, the doctor, the consultation terms and booking.
- procedure pages by area: facial cleansing, peels, hardware cosmetology, skin care;
- doctor pages with education, license and area of practice;
- an explanation of how the consultation goes and what is taken into account before the procedure;
- a Google listing for the office with photos, services and replies to reviews;
- search ads for procedure queries and image ads on Instagram within Meta rules;
- a report in the shared chat: inquiries, their cost and what was changed in the campaigns.
Don't have a website yet, or is yours outdated? Start with it: a turnkey website for cosmetology from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a cosmetology clinic will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client looks for a treatment for her concern
Treatment pages with an explanation, consultation terms and booking bring the clinic into search results for the right queries.
Before booking, the client checks the specialist
A doctor page with education, license and the clinic's equipment helps the visitor decide whom to trust.
The clinic is missing from local results
A Google Business Profile with photos of the clinic, the address and replies to reviews makes the clinic visible in map search.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a cosmetology clinic include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a cosmetology clinic
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How clients look for a cosmetologist and choose an office
Queries are by procedure, for example facial cleansing price, by concern, for example facial breakouts, and by location: cosmetologist near me. A client opens the listings on the map, looks at the ratings and reviews, then looks on the website for who performs the procedure, what their education is and how the consultation goes.
Trust matters a great deal here: the license, the doctor, the equipment, the products and a clear explanation of what happens during the procedure.
What SEO for cosmetology includes
The technical base is speed on a smartphone, a clean structure, headings and indexing. The topic is medical, so the texts require accuracy and are approved by a doctor. We build the pages like this:
- a page for each procedure: who it is for, how it goes, how long it takes, what is taken into account before it;
- doctor pages with education, license and certificates;
- a section of answers about preparation and aftercare;
- pages for districts or branches, if you have them;
- Schema.org markup and a Google listing with replies to reviews.
Which ads work for cosmetology
Google search ads target procedure queries from the city or district and lead to the procedure page with booking for a consultation. Cosmetology is subject to restrictions under Google and Meta rules and advertising legislation: this applies to promises of results, prescription drugs and comparison photos. We agree every wording with you and do not promise results. We use Instagram and Facebook (Meta) for image content: the office, the team, the process. We count calls and requests in Google Analytics 4, and the report shows inquiries and their cost.
How we work and how much promoting cosmetology costs
One partner for the whole chain: one team runs the office's website, SEO and ads. All ad and analytics accounts are registered in your name, so the data and campaigns stay with you. The work is visible every day in the shared chat, and regular reports arrive there too. A website and SEO in one turnkey package start at $1,000. We calculate the cost of promotion after a free consultation and audit, and you pay the ad budget directly to Google. The terms and formats of each service are described on the SEO promotion and Google Ads pages.
Questions and answers
Can before-and-after photos be shown?
On the website – with the client's consent and without promises of results. In ads, Google and Meta rules restrict such images, so we check every creative before launch.
Can injection procedures be advertised?
Advertising of prescription drugs and certain methods is restricted by legislation and platform rules. We agree the wording with you and describe the procedure and consultation without naming drugs that are banned from advertising.
What does the office need to provide to get started?
Details of the license and specialists, a list of procedures with prices, photos of the office and permission to publish reviews. A doctor approves the texts about procedures.
When can you expect results?
Ads bring the first inquiries after launch, while SEO works gradually, especially in a medical topic, where Google sets higher quality requirements. Timelines depend on the city and the competition, and rankings are not guaranteed.