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SEO · Google Ads · Meta
SEO and ads for a logistics company
SEO and ads for a logistics company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a logistics company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A logistics client compares companies by routes, delivery times, documents and liability for the cargo, and the decision is often made by several people. SEO and ads for a logistics company bring your services and routes to Google for the queries people use to find a provider, and lead the client to a quote request.
- a page for each service: international transportation, freight forwarding, customs clearance, warehousing;
- pages for routes and countries with delivery times, types of transport and documents;
- pages for cargo types: groupage, oversized, temperature-controlled;
- a quote request form with route, cargo, weight, volume and date;
- case studies and partner reviews, a company listing in Google;
- Google search ads for narrow B2B queries and remarketing for those comparing terms.
Don't have a website yet, or is yours outdated? Start with it: turnkey website for a logistics company from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a logistics company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client compares routes and delivery times
Pages for shipping routes with delivery times and documents bring the company into search results for the right queries.
Several people make the decision
A page with terms, cargo liability and a request form helps the client pass your offer on to colleagues.
Ads collect queries that are too general
Ads on queries about a specific route and type of cargo bring clients with a real need.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a logistics company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a logistics company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How clients look for a logistics company and how they decide
B2B queries are specific and infrequent: international transportation with a route, freight forwarding, customs clearance, warehouse logistics, freight delivery from Europe or cargo consolidation. The client studies the website, checks experience, documents, insurance and liability, consults with colleagues and asks for a quote. The decision takes time, so the website has to answer questions before the first call.
What SEO for a logistics company website includes
- technical foundation: fast pages, section structure, headings, a sitemap, analytics and Search Console;
- pages for services, routes and cargo types with terms, delivery times and documents;
- a knowledge base: explanations of the terms, documents and delivery terms clients search for;
- case studies and partner reviews that confirm your experience;
- structured data about the company and its services, a Google listing with address and contacts.
We write each route page based on data from your sales department: real delivery times, types of transport, the list of documents. Without generic phrases, the client trusts you sooner and gets in touch sooner.
What advertising works for a logistics company
B2B queries are few, and decisions take a long time, so we set up Google Ads campaigns narrowly: service, route, cargo type. Remarketing reminds those who compared terms and discussed options with colleagues. The ads lead to a service page with a detailed quote form. We forward requests to the manager in Telegram and by e-mail so they can reply quickly. Meta is usually secondary. The report shows requests and calls, their source, the cost per request, and the pages and queries that bring in clients.
How we work and how much it costs
One LightSEO team runs the website, SEO and ads, so the service descriptions, route pages and ads present the company consistently. The ad accounts and analytics belong to you, the process is visible in a shared chat, and reports arrive regularly. A turnkey website with SEO costs from $1,000, and we calculate the price of promotion for a logistics company after a free consultation and audit. Results come gradually; we do not guarantee the number of quote requests. More details on the website SEO promotion and Google Ads pages.
Questions and answers
Is it worth describing documents and terms on the website?
Yes. The client checks this before the conversation. Pages with terms, documents and delivery times save the manager's time and build trust.
Why does a logistics company need a knowledge base?
Clients search for explanations of terms and delivery conditions. Articles answer these queries, show expertise and lead the reader to a quote request.
Does SEO work for narrow B2B queries?
Yes. The queries are few, yet they are targeted. Pages for a service, route and cargo type answer a client who is already choosing a provider.
What is needed to launch ads?
A list of services and routes, terms of work, the manager's contacts, photos or diagrams. We prepare the rest: the campaign structure, ad copy and request tracking.