Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a medical laboratory
SEO and ads for a medical laboratory: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a medical laboratory
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
SEO and ads for a medical laboratory help a patient find the right test, its price and the nearest collection point on Google. We prepare pages for tests and collection points, set up ads in line with Google rules and the law, and show inquiries for each line of tests.
- a page for each test with its name, preparation, turnaround time and price;
- pages for test panels and checkups with a list of markers;
- collection point pages with the address, map and hours, plus a Google listing for each point;
- search ads for popular test queries in your city;
- requests for a nurse home visit and booking for sample collection without entering diagnoses;
- a report on calls, bookings and ad spend by test group.
Don't have a website yet, or is yours outdated? Start with it: a turnkey website for a medical laboratory from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a medical laboratory will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A patient looks for a specific test and its price
Test pages with preparation instructions and prices bring the laboratory into search results for test queries.
The nearest collection point is needed
Collection point pages with the address, opening hours and a map, together with a Google Business Profile, help people find a convenient location.
Ads have to comply with the rules
We write ads according to Google's rules and the law, limiting them to neutral information about the services.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a medical laboratory include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a medical laboratory
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How patients look for a medical laboratory and choose one
A patient types get tested with the name of the city, blood test price, PCR test, hormone test or home sample collection. They compare several laboratories on their phone: whether the test they need is available, how much it costs, until what time samples are taken and when the results will be ready.
The deciding factors are the price list, clear preparation rules, a convenient collection point nearby and a way to get results online. A Google listing with opening hours and reviews helps choose the nearest point.
What SEO for a medical laboratory website includes
- the technical base: fast search through the test catalog, a price list that is easy to use on a smartphone, a secure HTTPS connection;
- a page for each test: what the test is, preparation, sample type, turnaround time and price;
- pages for panels and checkups and a page on how to get results;
- collection point pages with a map, hours and a list of services;
- Schema.org markup for the laboratory, collection points and services;
- Google listings for the collection points, patient reviews and replies to them.
Test descriptions are checked by a specialist, and interpreting the results remains with the doctor who ordered the test.
Which ads work for a medical laboratory and what you see in the report
The core is Google search ads for queries about popular tests and panels in your city and around the collection points. Medical services advertising follows Google Ads rules and the advertising law: no promises of treatment and no interpretation of results. The ads lead to a test or panel page with the price, preparation and booking.
We track calls, bookings and home visit requests separately. The report shows which tests and queries bring inquiries, as well as ad spend.
How we work and how much promoting a medical laboratory costs
One team runs the website, SEO and ads, so the price list, collection point pages and ads contain the same data. The ad accounts, analytics and Google listings for the collection points are registered in your name, the team's work is visible in the shared chat, and reports arrive regularly. A turnkey website with a test catalog and SEO costs from $1,000. The cost of promotion depends on the size of the catalog, the number of collection points and the competition, so we calculate it after a free consultation and audit. Our working principles are collected on the SEO promotion and Google Ads pages.
Questions and answers
Does each test need its own page?
Yes. Patients search for a specific test by name, so a page with preparation, turnaround time and price answers the query more precisely than a general price list.
Can results be issued through the website?
Results contain personal data, so they are sent through the laboratory's secure patient account. The website leads the patient to the account and explains how to get the results.
How is booking for home sample collection tracked?
The form collects the address, time and list of tests, and the request goes to the coordinator. The report shows the number of such requests and the queries they came from.
How quickly do ads bring inquiries?
Ads are shown right after launch and bring the first calls and bookings. Search rankings take longer to grow and cannot be guaranteed, so the report shows the trend in queries and inquiries.