Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a cleaning company
SEO and ads for a cleaning company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a cleaning company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Clients choose a cleaning company by a clear price, an available date and trust in the people who will come into their home or office. SEO and ads for a cleaning company bring to your website people who are already looking for cleaning in your city and let them place an order in a few minutes.
- pages for each service: deep cleaning, post-renovation cleaning, offices, upholstery cleaning, window washing;
- price guidelines per square meter and a list of what the cleaning includes;
- a Google Maps listing with the service area, photos of work and client reviews;
- search ads with a call button, shown during the hours when you take orders;
- an estimate form: type of premises, area, preferred date;
- a report on calls and requests and the cost of each inquiry.
Don't have a website yet, or is yours outdated? Start with it: a turnkey website for a cleaning company from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a cleaning company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Clients search for cleaning with the city name
Pages for types of cleaning for apartments, offices and after renovation bring the company into search results for local queries.
People compare prices before calling
A calculator and clear service packages on the website let people estimate the cost and send a request in a few minutes.
Demand spikes after renovations and holidays
Search ads before seasonal peaks pick up queries for deep cleaning while clients are still choosing.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a cleaning company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a cleaning company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people look for a cleaning company and what decides the choice
A person types cleaning company, apartment deep cleaning price, post-renovation cleaning or office cleaning into Google along with the name of the city, and often calls straight from the search results. On a smartphone, they compare two or three companies by price, list of tasks and reviews in the Google Maps listing.
Strangers come into the home or office, so the client looks for signs of trust: reviews, photos of work, clear terms and contacts they can actually reach.
What SEO for a cleaning company includes
- the technical base: speed on a smartphone, site structure, the call button and page headings;
- a page for each service and type of property: apartment, house, office, post-renovation, upholstery cleaning;
- prices per square meter, a list of tasks and before-and-after examples on every page;
- pages for the districts and neighboring towns where you work;
- a separate page for businesses: regular cleaning of offices, stores and venues;
- Schema.org markup and a Google Business Profile with the service area and reviews.
Which ads work for a cleaning company
The core is Google search ads for cleaning queries in your city. We show ads in search and on Google Maps with a call button and the address, during the hours when you answer calls. Negative keywords filter out queries about cleaner jobs, courses and training, so the budget is spent on people looking for the service.
The ads lead to the service page with a short form: type of premises, area, date. People who have already visited the site see the ads again through Google Ads remarketing with before-and-after examples of work. We record calls, forms and messages in GA4, and the report shows spend, the number of inquiries by type of service and the cost per inquiry.
How we work and how much promoting a cleaning company costs
One team runs the website, SEO and ads, so the client sees the same prices and terms in search, in the ad and on the service page. The ad accounts and analytics are registered in your name. The shared chat shows what has been done, and reports arrive regularly. A turnkey cleaning company website with SEO starts at $1,000, and we calculate the cost of promotion after a free consultation and audit. Read more about promoting cleaning services on the website SEO promotion and Google Ads pages.
Questions and answers
Should cleaning prices be shown on the website?
Yes, the price per square meter and a sample calculation cut down on calls asking about the cost. You quote the final amount after clarifying the area and complexity.
How do you filter out queries from people looking for cleaner jobs?
With negative keywords for jobs, vacancies and courses. We regularly review the search terms report and exclude irrelevant queries, so the budget is spent on clients.
Do you need a separate page for each district?
If you travel to neighboring towns and districts, separate pages with the travel terms are useful for them. They answer queries that include the name of the area, and the client sees that you work nearby.
What should the website show so a client trusts you with their keys?
The list of tasks, before-and-after photos, reviews, the team members and the ordering and payment procedure. The more specific the terms, the fewer questions before the order.