Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a hotel
SEO and ads for a hotel: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a hotel
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Guests choose a hotel on their phone: the map, photos, the price for their dates and reviews. SEO and ads for a hotel help you appear in Google and on the map at that moment, and the website leads the guest to a direct booking.
- a page for each room category with photos, floor area, amenities and the price for the dates;
- service pages: breakfast, parking, conference room, transfer, restaurant;
- a location page: how to get there, what is nearby, distance to the train station and the center;
- a Google listing with photos, reviews and a booking link;
- Google search ads for the right dates and districts, remarketing for those who did not complete a booking;
- versions of the website in other languages for foreign guests.
No website yet or the current one is outdated? Start with it: a turnkey hotel website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a hotel will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A guest compares hotels on the phone
Pages for room categories with photos, size and amenities bring the hotel into search and onto maps.
Bookings go through intermediaries
Direct booking on the website and a link from the Google Business Profile lead the guest straight to the hotel.
A guest leaves a booking unfinished
Remarketing brings back those who viewed rooms, and versions of the website in other languages work for foreigners.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a hotel include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a hotel
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How guests search for a hotel and what they choose by
Guests type hotel with the name of the town, hotel near the train station, room for a night, hotel with breakfast or hotel with parking. They open the map, look at photos and the rating, and then compare the price at your hotel with the booking platforms. The decision depends on location, reviews, room photos and a clear price for the dates they need.
What SEO for a hotel website includes
- technical foundation: speed on smartphones, headings, mobile layout, analytics and Search Console;
- a separate page for each room category and each service, targeting specific guest queries;
- a page about the location, transport and nearby places guests ask about;
- structured data about the hotel, its services and contacts, so Google understands the website more fully;
- a Google Business listing with photos, amenities, reviews and a booking link.
Photos of rooms and amenities are worth updating with the seasons: a guest compares your page with neighboring hotels, and a fresh shot adds trust.
Which ads work for a hotel
Google search ads collect people who are already choosing a hotel: by your name, district and dates. If your booking system supports it, room prices can be connected to Google: the guest sees your price right in search and on the map. A hotel is visual, so Meta fits promotions and seasonal offers, and remarketing brings back those who did not complete a booking. The report shows bookings, calls and messages, their source, the cost per inquiry and the queries that bring guests.
How we work and what it costs
One LightSEO team runs the website, SEO and ads, so the booking form, room pages and ads work in sync. The ad and analytics accounts are registered in your name, progress is visible in a shared chat, and you receive reports regularly. A turnkey website with SEO is from $1,000, and we calculate the cost of promotion after a free consultation and audit. Results come gradually; we do not guarantee a number of bookings. We cover both services on the website SEO promotion and Google Ads pages.
Questions and answers
Does a hotel need its own website if it has a page on Booking.com?
Yes. Your own website collects direct bookings without the platform's commission and lets you tell the full story of the hotel. The platforms remain an additional channel.
How does SEO help get more direct bookings?
Room and service pages answer specific queries, and the Google listing leads to the website. A guest who found you on their own can book directly, and the effect builds up gradually.
Do I need a version of the website in another language?
If you host foreign guests, yes. They search for a hotel in their own language, and a separate version with translated pages answers their queries.
How important are reviews?
A guest compares the rating in the Google listing with the price for their dates. That is why, alongside the ads, we set up a simple process for collecting reviews and replying to them.