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SEO · Google Ads · Meta
SEO and ads for short-term apartment rentals
SEO and ads for short-term apartment rentals: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for short-term apartment rentals
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A guest looks for a short-term stay here and now, often on a smartphone and on the way: they type a district or landmark and compare photos and the price per night. SEO and ads for short-term rental apartments help your apartments appear among the first options, and on the website the guest sees prices, rules and a request form.
- a page for each apartment with photos, amenities and the price per night for district searches;
- a Google listing with the address, photos, contacts and replies to reviews;
- search ads for queries with a city, district or nearby landmark;
- a separate page for each advertised apartment with a booking request form for dates;
- tracking of requests and calls by source in Google Analytics 4;
- a report in a shared chat: inquiries, sources and campaign changes.
No website yet, or is it outdated? Start with it: turnkey website for short-term rental apartments from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for short-term apartment rentals will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Guests look for accommodation near a particular place
Pages for city districts and landmarks with photos and prices bring the apartments into smartphone search.
Bookings go through intermediaries
Google ads and search visibility bring guests to your website, where they write to you directly without an intermediary.
Demand changes with seasons and dates
Campaigns adapt to seasons and holidays, and ads appear when guests are choosing their dates.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for short-term apartment rentals include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for short-term apartment rentals
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How guests search for short-term rental apartments
Searches come in three types: daily rental apartment in the city center (district), short-term apartment near the train station (landmark) and overnight stay with parking (need). A guest opens the results on a smartphone, looks at photos, the rating and the location on the map, then goes to the website to check the price and check-in rules.
Demand is uneven: the summer season, holidays, concerts and festivals in the city increase the number of searches. Pages and campaigns should be prepared for such dates in advance. Handle inquiries from search quickly, because a guest contacts several owners at once. Guest reviews help people choose an apartment, so they should be collected regularly.
What SEO for short-term rental apartments includes
First we get the technical foundation in shape: speed, structure, headings and indexing. Then we build pages for search queries:
- a page for each apartment with a unique description and photos;
- pages by district and landmark: the train station, the center, a hospital, a park;
- pages for business travelers, couples and families with children;
- a short city guide and tips for guests;
- Schema.org markup and a neat Google listing that collects reviews.
Which ads suit short-term rental apartments
The core is Google search ads for queries with the city, district or landmark during periods of high demand. Ads with an address also appear on maps. Remarketing reminds people who viewed an apartment about it. Every ad leads to the apartment page with prices, rules and an inquiry form, and inquiries are sent to Google Analytics 4 via Tag Manager.
How we work and how much promoting short-term rental apartments costs
One team works on the website, SEO and ads, so the apartment pages and the ads state the same terms. We register the ad accounts and analytics in your name, and you pay the ad budget directly. The shared chat shows which queries bring guests, and regular reports show inquiries and changes in the campaigns. A turnkey website with SEO costs from $1,000, and we calculate the price of promoting the apartments after a free consultation and audit. An overview of the services is on the SEO audit and Google ads pages.
Questions and answers
How long does it take to become visible in search?
The first changes can appear within a few weeks, while a steady flow of inquiries builds up over months. The result depends on the competition in your city and the condition of the website.
What is better for apartments: SEO or ads?
Ads bring inquiries right after launch, and SEO builds up its effect gradually. That is why they are usually run together.
Do I need a Google listing?
Yes, it appears on the map and helps a guest find the address and read reviews. We help you set it up.
Can several apartments be advertised at the same time?
Yes, we create a separate campaign and page for each apartment or group of apartments. The report shows which offer brings more inquiries.