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SEO · Google Ads · Meta
SEO and ads for a charitable foundation
SEO and ads for a charitable foundation: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a charitable foundation
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People find a charitable foundation through search: they type where to donate, how to get help or how to become a volunteer, and on the website they look for proof that the foundation can be trusted. SEO and ads for a charitable foundation bring both those who are ready to help and those who need help to the right pages.
- pages for programs and areas of aid that answer specific search queries;
- a section with reports and documents that search engines find by the foundation's name;
- Google search ads for queries about aid and volunteering;
- a separate page for each fundraiser with its goal, progress and a donate button;
- tracking of clicks through to the payment page, volunteer applications and requests for help in Google Analytics 4;
- a report in the shared chat: visits, actions on the website and changes in the campaigns.
Don't have a website yet, or is it outdated? Start with it: turnkey charitable foundation website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a charitable foundation will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
People look for where to give help
Pages for areas of aid and ways to donate bring the foundation into search for donors' queries.
Donors want to see where the money goes
A section with reports, stories of help and bank details shows donors how the foundation works, and they come back.
Volunteers and aid recipients search separately
Separate pages for volunteers, recipients and donors lead each of them to their own form and contacts.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a charitable foundation include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a charitable foundation
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a charitable foundation and what it means for the website
Searches fall into three groups. Donors type how to help with the name of a cause or city, people in difficult circumstances search for how to get help, and volunteers search for how to become a volunteer. After clicking, a person checks whether it is clear who is behind the foundation and whether reports are published. For the website, this means separate pages for each area of aid and a documents section that is easy to reach.
What SEO for a charitable foundation includes
We start with the technical foundation: fast loading on smartphones, a clean structure, correct headings and indexing. Then we build pages for search queries:
- a page for each program with a description, the recipients and how the funds are used;
- instructions for those seeking help: where to apply and what information to prepare;
- a page for volunteers and corporate partners;
- a neat Google listing if the foundation has an office or an aid collection point;
- Schema.org markup with the organization's name, address and contacts.
Which ads suit a charitable foundation
The core is Google search ads for queries about aid, fundraisers and volunteering: the ads are seen by people who are already searching. Every ad leads to the page of the relevant fundraiser or program, and remarketing reminds people who have already visited a fundraiser page. Fundraising ads are subject to the ad platforms' rules and the advertising law, so we check the conditions before launch, and the ads contain no promises of results. We also check whether the ad platforms' nonprofit programs are available to the foundation.
How we work and how much promoting a charitable foundation costs
One team prepares the foundation's pages and ads, so an ad brings a person to a page that matches their query. We register the ad accounts and analytics in the foundation's name, and the foundation pays the ad budget directly to the platform. Regular reports in the shared chat show visits, donate button clicks, clicks through to the payment page, volunteer applications and requests for help. A turnkey website with SEO costs from $1,000; we determine the cost of promoting the foundation after a free consultation and audit. SEO results appear gradually, so we do not promise rankings or donation volumes. Learn more: website SEO audit, Google ads, contacts.
Questions and answers
When does SEO start bringing visitors to the foundation's website?
The first changes in indexing are noticeable within a few weeks, while steady traffic growth takes months. The pace depends on the foundation's cause, the competition and the condition of the website, so we show the dynamics in the reports.
Can fundraising be advertised on Google?
It depends on the platform's rules and the law, which we check before launch: the fundraiser's topic, the ad text and the page it leads to.
How can donations be counted if the payment goes through a payment service's page?
On the website we measure donate button clicks and clicks through to the payment page. The foundation sees the actual receipts in the payment service's dashboard and reconciles them with the analytics data.
What matters more for a foundation – SEO or ads?
Ads bring visitors immediately after launch and suit urgent fundraisers, while SEO builds up its effect gradually. That is why we combine them for the foundation's specific goals.