Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a translation agency
SEO and ads for a translation agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a translation agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A client searches for translation on Google by document type, language and city, and then compares several agencies by price per page, turnaround time and trust. SEO and ads for a translation agency help you appear for such queries, and the website quickly explains the service and accepts a quote request.
- pages for search queries: document translation, technical, legal, website translation;
- language pair pages with "from" rates and turnaround times;
- a Google listing for the agency with the address, opening hours and client reviews;
- search ads for queries with the language, document type and city;
- a separate page for each advertised service with a quote request form;
- tracking of calls and inquiries by source in Google Analytics 4 and a report in the shared chat.
Don't have a website yet, or is it outdated? Start with it: turnkey translation agency website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a translation agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Clients search Google for document translation
Pages for document types and languages with sample turnaround times bring the agency into search for clients' queries.
An urgent translation is needed right now
Ads on urgent translation queries appear at the right moment and lead to a form with file upload.
Agencies get compared by price per page
Pages with price guidelines, turnaround times and types of certification remove some of the questions before the first call.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a translation agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a translation agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a translation agency and choose a provider
Searches are by document, language and urgency: passport translation, diploma translation, technical translation from German, urgent translation agency. Businesses search for website translation or contract translation and evaluate experience in their field. A person opens several websites on a smartphone and checks three things: whether the needed language pair is available, how much a page costs and whether a scan can be sent online.
Trust is built by the translators' qualifications, a clear ordering procedure, document confidentiality and client reviews. Certification requirements depend on the institution and the law, so on its website the agency provides only general information.
What SEO for a translation agency includes
We start with the technical foundation: fast pages, a clean structure, correct headings and indexing. Then we build pages for client searches:
- a page for each document type and translation field;
- language pair pages with rates, turnaround times and a description of the ordering procedure;
- pages about the types of certification with a general explanation of the procedure;
- articles for clients about preparing documents for translation;
- Schema.org markup with the address and contacts, and a neat Google listing that collects reviews.
Which ads suit a translation agency
The core is Google search ads for queries with the document type, language and city. Ads with a call button are shown during working hours and lead to the page of the relevant service with an inquiry form. Google's rules and the law apply to ad wording, so the ads contain no promises of results or guarantees. Inquiries are sent to Google Analytics 4 via Tag Manager, so you can see which queries bring clients. The report includes inquiries by language pair, cost per inquiry and changes in the campaigns.
How we work and how much promoting a translation agency costs
One team runs the agency's website, SEO and ads, so the service pages, rates and ads are consistent. We register the advertising and analytics accounts in your name, and you pay for the ads directly to Google. The progress of the work is visible in the shared chat, and reports arrive regularly. A turnkey website with SEO is from $1,000, and we calculate the cost of promotion after a free consultation and a website SEO audit. Advertising is described on the "Google ads" page, and you can send a question via the contacts page.
Questions and answers
What is better for a translation agency: SEO or ads?
Ads bring inquiries right after launch, and SEO builds up its effect gradually. That is why they are usually run together: ads cover current demand, and service pages keep working longer.
What can be stated in ads for document translation?
"From" prices, language pairs, turnaround times and the ordering procedure. We word any promises of results and guarantees carefully, because Google's rules and the law restrict such claims.
When will we see the first changes from SEO?
The first changes in indexing are possible within a few weeks, while a steady flow of inquiries builds up over months. The pace depends on the competition and the condition of the website.
Who owns the ad account and the analytics?
You do. The advertising and analytics accounts are registered to your e-mail, so the campaigns and statistics stay with you even after the work ends.