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SEO · Google Ads · Meta
SEO and ads for a non-governmental organization
SEO and ads for a non-governmental organization: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a non-governmental organization
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People find a nonprofit organization by its field of activity: they type the kind of help they need or a town and look for ways to get involved, while partners check its experience. SEO and ads for a nonprofit organization bring to the website the people who need the organization and help showcase its projects, events and documents.
- a page for each focus area that answers people's queries about help and participation;
- projects with their goal, partners and outcomes that confirm the organization's experience;
- event pages with the date, venue and registration that people find in search before the event;
- ads on Google and social media for recruiting volunteers and participants and for event registration;
- tracking of applications, registrations and clicks on contacts in Google Analytics 4;
- a report in a shared chat: visits, actions on the website and changes in the campaigns.
No website yet, or your current one is outdated? Start with it: a turnkey website for a nonprofit organization from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a non-governmental organization will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
People need help or want to take part
Pages for each area of activity answer queries about help and show how to get involved.
Partners check the organization's track record
Projects with their goals, partners and results on the website confirm your experience for donors and partners.
People learn about an event too late
Event pages with the date, venue and registration are found in search, and ads gather participants and volunteers.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a non-governmental organization include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a non-governmental organization
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a nonprofit organization and what it means for the website
Search queries depend on the area of work. People type youth nonprofit organization, help for veterans or volunteering together with a town name, and prospective members search for how to join an NGO. Partners and grantmakers search for the organization by name and check its projects, reports and team. For the website, this means a page for each area of work and a separate page for each project.
What SEO for a nonprofit organization includes
First we put the technical foundation in order: mobile speed, structure, headings and indexing. Then we work on the content:
- area-of-work pages describing whom the organization helps and how;
- project and event pages with dates, venue and outcomes;
- a membership and volunteering page describing the steps;
- news and a press page with a description of the organization;
- Schema.org markup for the organization and its events, plus a Google Business Profile if there is an office.
What advertising suits a nonprofit organization
Google search ads suit queries about volunteering, membership and event registration: the ad is seen by a person who is already searching. Social media ads help tell people who do not yet know the organization about an event and invite them to register. Social topics are subject to the rules of advertising platforms and the advertising law, so we check the texts and settings before launch. For each campaign we prepare a separate page, so that a person immediately sees the date, the venue and the form.
How we work and how much promoting a nonprofit organization costs
We handle the organization's website, texts and ads together, so every campaign has its own landing page. Ad accounts and analytics are registered to the organization; it pays for advertising directly to the platform. Reports in a shared chat show visits, event registrations, membership and volunteering requests and changes in the campaigns. A turnkey website with SEO starts from $1,000; promotion is priced separately, after a free consultation and a website audit. SEO works gradually, so we do not promise rankings, a flow of participants or funding. Learn more: SEO audit, Google advertising and consultation.
Questions and answers
How can an organization find volunteers and new members online?
You need a page explaining what volunteers and members do, with a simple request form. Search traffic for volunteering queries and ads in Google and on social media lead to it.
Will SEO help find grantmakers?
Grantmakers may check an organization's website before working with it, so clear project and report pages build trust. SEO increases the website's visibility, and grantmakers make the decision to cooperate themselves.
When will SEO start bringing in volunteers and participants?
It takes a few weeks for new pages to get indexed, and a steady flow of requests builds up over months. It depends on the area of work, the competition in the town and the condition of the website.
Can several areas of work be promoted on one website?
Yes. Each area gets its own page with a description, projects and a form, and the ads lead to the page that matches the query.