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SEO · Google Ads · Meta
SEO and ads for a tour agency
SEO and ads for a tour agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a tour agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Tourists search for a tour with the name of a city, a route or a trip format and compare the itinerary, the price and reviews. SEO and advertising for a tour agency help you appear in these results, and on the website a tourist sees the itinerary, the schedule and a booking form.
- a page for each tour with the itinerary, prices and schedule for tourists' queries;
- the agency's Google Business Profile with the address, photos, contacts and replies to reviews;
- search ads on queries with the name of a city, a route and a trip format;
- a separate page for each advertised trip with a booking form;
- tracking of requests and calls by source in Google Analytics 4;
- a report in a shared chat: inquiries, sources and campaign changes.
No website yet, or it is outdated? Start with it: a turnkey website for a tour agency from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a tour agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A tourist types in a city and a trip format
A page for every tour with its itinerary and schedule captures queries with the name of the city and the route.
Competitors rank first on the map
An agency Google Business Profile with the address, photos and replies to reviews makes the company visible on the map.
Demand depends on the season and holidays
Separate pages and campaigns for each advertised trip launch in advance, before demand peaks.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a tour agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a tour agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How tourists search for a tour agency
Queries are of three types: guided city tours (place), weekend tour (format) and tour for schoolchildren (group). A tourist opens the results on a smartphone, compares the itinerary, duration, price and reviews, and then looks for an available date on the website.
Seasonality in tourism is significant: demand shifts from holidays to school breaks. New routes are best added to the website and to the ads before the season starts. Holidays, school breaks and city events create separate demand, so we build the campaign calendar together with your departure schedule and the availability of places in groups.
What SEO for a tour agency includes
We start with the technical foundation: speed, page structure, headings and indexing. Then we create pages for tourists' queries. We write the texts based on how travelers phrase their search queries:
- a separate page for each excursion or tour with the itinerary and schedule;
- pages for groups, schools and corporate clients;
- pages for guides and the destinations you cover;
- articles about routes, sights and preparing for a trip;
- Schema.org markup with the address and contacts and a neat Google Business Profile.
What advertising suits a tour agency
The core is Google Search ads during the season on queries with the name of a city, a route or a trip format. For groups and schools, separate campaigns lead to a request page. Remarketing reminds those who have already viewed an itinerary. We track the booking event in Google Analytics 4 via Tag Manager, so you see which queries and ads bring requests.
How we work and how much promoting a tour agency costs
One team runs the agency's website, SEO and advertising: itineraries, prices and schedules match on the pages and in the ads. The ad accounts and analytics are registered in your name, and you pay the ad budget directly to the platforms. The progress of work is visible every day in a shared chat, and reports arrive there too. A website with turnkey SEO costs from $1,000, and we set the cost of promoting the agency after a free consultation and audit. Details are on the website SEO audit and Google advertising pages.
Questions and answers
When will the first SEO results appear?
The first changes in indexing can appear within a few weeks, and a steady flow of requests forms over months. We do not promise specific rankings, so our reports show the dynamics.
Is it worth advertising each tour separately?
Yes, a separate campaign and page for each trip match the query more precisely. The report shows which tours bring more inquiries.
What about map listings?
We set up the agency's Google Business Profile with the address, photos and the meeting point, and guests' reviews help people choose you.
Can you promote in a foreign language?
Yes, for foreign tourists we prepare pages and ads in the required language. We agree on the scope at the consultation.