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SEO · Google Ads · Meta
SEO and ads for a veterinary clinic
SEO and ads for a veterinary clinic: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a veterinary clinic
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
SEO and ads for a veterinary clinic help a pet owner find you quickly when they need urgent help or a routine visit. We set up search, maps and ads so that your phone number, address and services are right in front of them at that very moment.
- pages for services and animal types: general medicine, vaccination, spaying and neutering, surgery, diagnostics, home visits;
- an emergency care block with the phone number and opening hours on every page;
- a Google profile for the clinic with photos, vets, opening hours and owners' reviews;
- search ads for "near me" searches and for routine services;
- Instagram and Facebook ads for vaccination, spaying and neutering and microchipping;
- a report on calls, directions and appointments and on ad spend.
No website yet, or is it outdated? Start with it: a turnkey website for a veterinary clinic from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a veterinary clinic will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A pet owner looks for a clinic nearby
The clinic's Google listing with vets, photos and opening hours shows up when a visit is needed.
In an emergency you need a phone number
A block with the phone number and opening hours on every page lets people call right away, without searching for contacts.
Routine services get put off
Instagram and Facebook ads about vaccination, spaying and neutering, and microchipping remind owners about a routine visit.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a veterinary clinic include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a veterinary clinic
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How owners look for a veterinary clinic and choose a vet
When a pet is unwell, the owner types vet near me, 24-hour vet or mobile vet. They search for routine services more calmly: dog vaccination, cat spaying price, pet microchipping. In the results on their phone, they compare opening hours, reviews from other owners, photos of the clinic and the vets, and call the one that is open right now.
Owners care about how the animal is treated, the vet's specialization and a clear price, so the reviews and photos in the Google profile play a big role.
What SEO for a veterinary clinic website includes
- the technical base: fast pages on smartphones, a call button and a directions button on every screen;
- pages for services and animal types: dogs, cats, exotic animals, vaccination, spaying and neutering, surgery, diagnostics;
- a page for emergency care and home visits with the service area and phone number;
- a price list for routine services and vet pages with their specializations;
- articles for owners: vaccination schedule, preparing for surgery, aftercare, signed by a vet;
- Schema.org markup, a Google profile, owners' reviews and replies to them.
What advertising suits a veterinary clinic and what you see in the report
For emergencies, search ads for "near me" searches work: the ads run during opening hours and lead to a call or directions. Routine services – vaccination, spaying and neutering, microchipping – are boosted by separate campaigns with a landing page and booking. Instagram and Facebook suit these services, because animals are a visual topic. We write ads without promises of a cure.
We track calls, directions and appointments separately. In the report, you see which searches and ads bring in inquiries, as well as the ad spend.
How we work and what promoting a veterinary clinic costs
One team runs the website, SEO and ads, so the phone number, price list and ads contain the same data. The ad accounts, analytics and the clinic's Google profile are registered in your name, the team's work is visible in a shared chat, and reports arrive regularly. A turnkey website and SEO for a clinic start from $1,000. The cost of promotion depends on the list of services and the competition in your city, so we calculate it after a free consultation and audit. Each area is described on the SEO and Google Ads pages.
Questions and answers
Does a clinic need a website if it has Instagram?
Instagram shows the atmosphere and the vets, while the website brings together services, prices and the address and appears in Google for owners' searches. Together they give the owner the full picture.
How to show 24-hour care and home visits?
The phone number and opening hours sit at the top of every page, and home visits have a separate page with the service area and cost. The Google profile contains the same data.
Does a veterinary clinic website need articles?
Owners look for answers about vaccination, spaying and neutering and care. An article signed by a vet brings in new visitors and adds trust, and a clinic vet checks the text before publication.
When do inquiries from ads and search appear?
Ads bring calls after the campaign launches, while SEO builds up gradually. The number of inquiries cannot be guaranteed, so the report shows the trend in requests and calls.