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SEO · Google Ads · Meta
SEO and ads for an employment agency
SEO and ads for an employment agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an employment agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A candidate searches Google for jobs and an agency by city and profession, and an employer searches for recruitment for a specific position. SEO and ads for an employment agency help both sides find you and quickly get to a job application or a recruitment request on the website.
- job and category pages for candidate searches: by profession, city, schedule;
- pages for employers: recruitment, mass hiring, executive search;
- search ads for candidates and for companies separately, with different landing pages;
- tracking of job applications and recruitment requests by source in Google Analytics 4;
- a Google business listing with reviews and contacts;
- reports in a shared chat: inquiries, their cost, searches and campaign changes.
No website yet, or is it outdated? Start with it: turnkey website for an employment agency from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an employment agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Candidates look for vacancies by profession and city
Pages for professions and cities bring the agency into search, where candidates decide where to send their résumé.
Employers look for recruitment for their specific position
Separate recruitment pages and ads on these queries bring employers with a ready request for a position.
Job ads attract random people
Ads on precise job queries cut off unnecessary clicks, and a résumé form collects those who are ready to respond.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an employment agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an employment agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for an employment agency and jobs
Demand splits into two audiences. Candidates type jobs in my city, driver jobs or administrator jobs, and also employment agency reviews. Companies search for staff recruitment, recruitment agency or mass hiring of workers. Each audience needs its own pages and its own ads.
Trust comes from open terms of cooperation, company details and reviews. The activity of employment agencies is regulated by law, and job ads fall under the rules of ad platforms, so we write job and ad texts with these rules in mind.
What SEO for an employment agency includes
We start with the technical base: smartphone speed, a clean structure and indexing of job listings. Then we build pages for the searches of both audiences:
- pages for job categories and popular professions with current openings and an application form;
- pages for the cities and districts where you look for people or work with employers;
- service pages for companies: recruitment, mass hiring, executive search;
- articles for candidates about resumes, interviews and job hunting;
- Schema.org markup with company details and contacts and a Google listing that collects reviews.
Which ads suit an employment agency and what the report shows
For candidates, search ads for queries by profession and city work well, for companies – ads for queries about staff recruitment. Each group lands on its own page: a job opening with an application form or a recruitment service with a request form. Applications and requests are sent to Google Analytics 4 through Tag Manager, so you can see which searches and ads bring them. The report includes the number of applications and requests, their cost, searches, landing pages and campaign changes.
How we work and how much promotion costs
We start with a free consultation and a website audit. Then we agree on the categories, cities and types of jobs, prepare the pages and launch the campaigns. You provide a description of your services, terms of cooperation and current openings, and we register the ad accounts and analytics in your name. You pay the ad budget directly to the platform, and regular reports come to a shared chat. A turnkey website with SEO costs from $1,000, and we calculate the cost of promotion after the consultation and audit. More details are on the SEO audit and Google ads pages, and you can ask a question through the contacts page.
Questions and answers
Can you promote job openings that change often?
Yes. We create a page template for job openings, and you add new positions in the admin panel. You remove or mark closed openings so that candidates see only current ones.
What is better for an agency – SEO or ads?
Ads bring applications and requests right after the launch, and SEO builds its effect gradually. So for a quick start we use ads and prepare the category and city pages in parallel.
Do you promise a number of candidates?
No. The number of applications depends on the market, job conditions and competition, so our reports show real data and dynamics.
Who owns the ad and analytics accounts?
You do. We register the accounts to your e-mail, you see the campaigns and data and keep them.