SEO and ads for a manufacturing company

How procurement managers look for a manufacturer and choose a supplier

A procurement manager types the name of a product with a qualifier like wholesale, from the manufacturer or manufacturer Ukraine, as well as made-to-order production or contract manufacturing. They open several websites, look at the catalog with specifications, certificates, the minimum order quantity, delivery terms and photos of the production facility, and draw up a shortlist.

Several people make the decision, so links to product pages are forwarded by e-mail and in messengers. A page has to be clear without a sales manager's explanations: specifications, documents, contacts and a price request form.

What SEO for a manufacturing company website includes

• the technical base: fast pages, a convenient catalog, correct URLs, language versions for export;
• a page for each product group with specifications, packaging, applications and a price request;
• pages for the industries and tasks the products are searched for, as well as a section about production and equipment;
• certificates, technical documents and specifications that are available to search;
• articles and case studies that answer procurement managers' questions about selection, batches and standards;
• Schema.org markup for the company and products, company details and a Google profile for the production facility.

What advertising suits a manufacturing company and what you see in the report

Wholesale searches are less frequent, but every inquiry is highly valuable, so we build ads precisely: search campaigns for product names with "wholesale" or "from the manufacturer" qualifiers, negative keywords for retail searches and remarketing for those who viewed the catalog. The landing page has specifications, delivery terms and a commercial proposal request form.

We track requests, calls, e-mails and document downloads separately. If the sales department marks which inquiries turned into deals, we add this to the report, so you can see which searches and pages bring in the right buyers.

How we work and what promoting a manufacturing company costs

One team runs the website, SEO and ads, so the catalog, documents and ads form a single system. The ad accounts and analytics are registered in your name, the work is visible in a shared chat, and reports arrive regularly. A manufacturer's website together with SEO starts from $1,000. The cost of promotion depends on the number of product groups, the website languages and the competition, so we calculate it after a free consultation and audit. Each area is covered separately on the SEO and Google Ads pages.

Questions and answers

Should a manufacturer show prices on the website?

A wholesale buyer finds approximate prices or a price list on request convenient, with the minimum order quantity and delivery terms. The sales manager names the final price for the volume, so the request form collects the product, quantity and delivery city.

How to show certificates and production capacity?

On a separate page with documents, a list of equipment, and photos and videos of the workshop. The documents are available for download, and their titles help the page get found in search.

Does an exporter need a website in other languages?

If you work with foreign buyers, yes: each language has its own pages and language markup, and ads are set up for the target countries.

When do requests from buyers appear?

Ads start showing after the campaign launches, while SEO builds up gradually and depends on the competition in the niche. The B2B sales cycle is long, so the number of requests cannot be guaranteed, and the report shows the trend.