Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for lawyers and attorneys
SEO and ads for lawyers and attorneys: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for lawyers and attorneys
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People turn to a lawyer or attorney when a problem arises, and they look for specific help: divorce, inheritance, a dispute with a property developer, defense in a case. SEO and ads for lawyers and attorneys bring people with such queries in Google to the website, and practice area pages explain how you can help.
- a page for each practice area and typical task: divorce, inheritance, real estate, business;
- a section about the attorney: license to practice, specialization, experience, terms of the first consultation;
- price structure: consultation, hourly rate or a fixed amount per stage;
- a call button, messengers and a form for urgent inquiries;
- Google ads by practice area with negative keywords that cut off queries for free templates;
- tracking of calls and requests by practice area and a report in a shared chat.
No website yet, or is it outdated? Start with it: turnkey website for a lawyer or attorney from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for lawyers and attorneys will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A person looks for help in a specific situation
Pages by practice area, from divorce to inheritance, answer the person's query right at the entrance.
Trust in a lawyer is needed from the first minute
A section about the attorney with their specialization, experience and first consultation terms helps people decide to call.
Ads collect searches for free templates
Negative keywords in Google Ads cut off searches for free templates, and ads are shown by practice area.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for lawyers and attorneys include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for lawyers and attorneys
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a lawyer or attorney and what they choose by
The queries describe the situation: divorce attorney, inheritance lawyer, criminal defense attorney, online legal consultation, how much does an attorney cost. Some queries are urgent: a detention, a search, a court summons. Such people call right away.
Choosing on a phone takes a few minutes: practice area, experience in similar cases, consultation terms, reviews on the map and response speed. Trust grows with information about the license to practice and the entry in the register of attorneys, and with a calm, clear tone of the text.
What SEO for a lawyer or attorney includes
- technical base: a fast website for smartphones, a secure connection, analytics and Search Console;
- a separate page for each practice area and typical task, such as division of property or registration of an inheritance, with the steps and timelines;
- pages for the towns and districts where you work with courts and authorities;
- articles with answers to frequent questions and an update date, because the law changes;
- structured data about the legal practice, the attorney, the address and office hours;
- a Google listing with the right category, photos of the office and replies to reviews.
We publish case examples without names or details that would identify the client: attorney-client privilege applies on the website too.
Which ads suit a lawyer or attorney
The foundation is Google search ads by practice area and town. For urgent matters we add a call button and show the ads during the hours when you answer. Negative keywords cut off queries for free templates and samples, so the budget goes to people who need more than a ready-made document.
Advertising of legal services is governed by the law, the rules of attorney ethics and Google's policies, so we write the texts without guarantees of the case outcome and without comparisons with other attorneys. We rarely use social media for such services.
The report shows calls and requests by practice area, the queries that bring them and the cost of one inquiry.
How we work and how much it costs
One team runs the website, SEO and ads, so the practice areas and consultation terms are the same on the website and in the ads. We register the ad and analytics accounts in your name. The work is visible in a shared chat, and we send a report every month. A turnkey lawyer's website with SEO starts from $1,000, and the cost of promotion depends on the town and practice areas, so we name it after a free consultation and audit. Details: SEO promotion, Google Ads.
Questions and answers
How many pages does a lawyer need?
One for each practice area and typical task, plus pages about you, prices and contacts. This way a query about inheritance leads to the page about inheritance.
Can we show won cases?
Only generalized examples without names or data that would make it possible to recognize the client. We do not use phrases about a guaranteed win.
How to filter out queries for free templates?
Negative keywords in the ads, clear consultation terms on the page and a form with a short description of the situation. This way the calls come from people who need real help.
Are ads needed if clients come through referrals?
A referred person still checks you on Google. The website and a listing with reviews confirm the referral, and ads bring those who have not heard of you yet.