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SEO · Google Ads · Meta
SEO and ads for a law firm
SEO and ads for a law firm: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a law firm
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Clients look for a lawyer by practice area and city: family matters, disputes, contracts, court cases. SEO and ads for a law firm help you appear in these results, and on the website the client finds the practice area, the lawyer and a request form. Advertising of legal practice is subject to the law and to platform rules.
- practice area pages for client searches;
- lawyer profiles with education and areas of work;
- a Google listing with the address, office hours and replies to reviews;
- search ads for queries with a practice area and city, without promises of results;
- tracking of requests and calls by source in Google Analytics 4;
- a report in a shared chat: inquiries, sources and campaign changes.
No website yet, or is it outdated? Start with it: turnkey website for a law firm from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a law firm will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Clients look for an attorney by practice area and city
Pages for each practice area with the city bring the law firm into search, where clients choose whom to write to.
Ads on general queries bring irrelevant inquiries
Google ads on specific legal issues bring people with a case the firm actually handles.
The map profile is empty or outdated
A complete Google Business Profile with address, hours and reviews helps clients find the office and call.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a law firm include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a law firm
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How clients search for a law firm
There are three types of searches: family lawyer (practice area), lawyer Kyiv consultation (city) and what to do when a contract is terminated (situation). A person opens the results on a smartphone, often at a difficult moment, compares practice areas, reads lawyer profiles and assesses whether the specialists can be trusted: education, experience, a clear working procedure. That is why fast contact and clear contact details on every page matter as much as the text itself.
The information on the website is general in nature and does not replace a lawyer's consultation. The rules of legal ethics, advertising law and platform policies limit the wording, so we never write promises to win a case.
What SEO for a law firm includes
First we check the technical side of the website: speed, page structure, headings and indexing. Then we create pages for client searches:
- a separate page for each practice area describing the working procedure;
- lawyer pages with education, specialization and contacts;
- general articles answering typical questions, reviewed by a lawyer;
- pages for cities or districts if the firm has several offices;
- Schema.org markup with the address and contacts and a neat Google listing with office hours.
Which ads suit a law firm
The core is Google search ads for queries with a practice area and city. The ads lead to the page of the matching practice area with a request form and explain the procedure for the first consultation. You and your lawyers approve the wording without guarantees of results, and we check the platform rules for legal services before the launch. Inquiries are sent to Google Analytics 4 through Tag Manager.
How we work and how much law firm promotion costs
One team runs the website, SEO and ads, so the practice areas, lawyers and ads match each other. The ad accounts and analytics are registered in your name, and you pay the budget to the platforms directly. Reports come to a shared chat: inquiries, sources and campaign changes. A turnkey website with SEO costs from $1,000, and we name the price of promoting the firm after a free consultation and an audit. An overview of the format is on the pages SEO website audit, local SEO and Google ads.
Questions and answers
Does SEO guarantee clients for a lawyer?
No, SEO results appear gradually, and nobody guarantees rankings or the number of inquiries or cases. Our reports show the dynamics of searches and requests.
What restrictions apply to advertising for lawyers?
Advertising law, the rules of legal ethics and the policies of ad platforms apply. The final wording is approved by a lawyer of the firm.
Can I show client reviews?
Reviews and mentions of cases touch on attorney-client privilege, so we publish only what clients and lawyers have approved.
How many practice areas should we promote at the start?
We start with one or two practice areas that matter most to you and add the others after the first results.