Image optimization for an online store
Images in a store are both the main reason for a slow website and an underrated source of traffic from image search.
Expert blog by LightSEO
Long-tail queries: why they drive sales
Everyone wants to rank in the top for the main query of their niche. Yet it is the long, specific phrases that bring most of the orders – they are simply spread across hundreds of pages.
Why a store needs a blog and which articles to write
A store blog does a concrete job, and "content for the sake of content" has no place in it. It is a way to capture search queries that no category page can target and to bring a person to a purchase…
Mobile version: what Google looks at
Google evaluates a site by its mobile version. If part of the content is hidden or broken on a phone, that is exactly how the search engine sees your site.
Log analysis: why you should look at server logs
Search Console shows the summary. Server logs show reality: where the bot went, how many times and what it got in response.
Content plan for an online store: how to build one
A content plan goes beyond a list of topics for the month. It is a sequence in which each new publication builds on the previous ones and leads to the catalog.
Commercial and informational queries: what is the difference
A person searching for "how to choose a laptop" and a person searching for "buy a Lenovo laptop" are at different stages. One page rarely serves both of them well.
Keyword clustering: why it matters and how it works
A thousand queries does not mean a thousand pages. Clustering shows which phrases can be promoted with a single page and which need separate ones.
Filter indexing: open or close
The right answer is both. Close most combinations and turn a dozen of the most popular ones into full-fledged landing pages.
FAQ on pages: a win for search and for the buyer
A questions block is the cheapest way to handle buyer objections and, at the same time, give the page content that answers real search queries.
Duplicate product descriptions: what to do about them
In a catalog of five thousand items, unique descriptions for every one are unrealistic and make no economic sense. The real question is which product pages deserve a text.
Core Web Vitals explained simply
Three metrics Google uses to evaluate how user-friendly a website is. They sound technical, but behind each one is a simple thing the user feels.