Does hosting affect a store's SEO
Hosting is not a direct ranking factor. Indirectly, it determines speed, availability and how many pages the crawler manages to crawl.
Expert blog by LightSEO
Do you need articles if you have good categories?
Categories capture those who are already ready to buy. Articles capture those who are still choosing. The question to ask is at which stage you catch the customer – that matters more than which one i…
Why pages drop out of the index
A page used to show up in search, and now it is gone. Sometimes it is a penalty, yet more often the cause is technical or lies in the quality of the page itself.
Why a competitor with a worse website ranks at the top
The website looks worse, has fewer products and an outdated design – and it still ranks first. The reason almost always lies in what is invisible at first glance.
The hreflang attribute for a multilingual store
If you have two language versions, the search engine has to recognize them as translations of one another instead of duplicates. That is exactly what hreflang is for.
How to write a product description that helps buyers choose
A product description is the wrong place to retell the specifications table. It has one job: to answer the question "will this work for me?" before the buyer goes to ask in the chat.
How to show warranty and returns on the product page
There is a common fear: mention returns and people will start returning things. In practice it works the other way around: clear return terms increase the number of purchases more than the number of…
Product reviews: how to get them and why they matter
A review from another buyer is more convincing than any text the store writes. Reviews rarely appear on their own – you have to ask for them, and do it systematically.
Product page video: when it pays off
Video almost always improves conversion, though the gain does not always cover the cost of shooting. The real question is which products truly need it.
Price on the product page: show it or "ask for price"
"Ask for price" seems like a way to start a conversation with a customer. In reality it is a way to start nothing: the buyer simply opens the next website.
Products available to order: how to present them right
Selling what you don't have in stock is fine – as long as the buyer understands the terms before placing the order. The whole difference lies in how honestly and visibly you say so.
How many photos a product page needs
One photo is the minimum for a product page to look alive. Between one and five photos, though, the difference in conversion is noticeable in almost every niche.