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SEO · Google Ads · Meta
SEO and ads for a medical center
SEO and ads for a medical center: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a medical center
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
SEO and ads for a medical center help a patient find the right specialty, doctor and price in Google within a few minutes. We prepare pages for specialties and doctors, set up ads in line with Google policies and the law, and show how many appointments they bring.
- a page for each specialty and doctor with experience, schedule, prices and booking;
- the center's Google listing with the address, opening hours, photos and patient reviews;
- articles answering patients' questions, reviewed by a doctor of the center;
- search ads for service queries in your city with no promises of treatment;
- booking forms that collect only the name, phone number and specialty;
- a report on calls, appointments and ad spending by specialty.
Don't have a website yet, or is yours outdated? Start with it: turnkey website for a medical center from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a medical center will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A patient looks for a specialty and a doctor in Google
Pages for specialties and doctors with schedules and booking answer the query a patient uses to choose a medical center.
Medical services advertising has strict rules
We write ads for service queries in your city according to Google's rules and the law, without promising treatment.
It is unclear which specialties bring bookings
A report in a shared chat breaks down calls, bookings and spending by specialty, so the budget goes where the inquiries are.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a medical center include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a medical center
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How patients look for a medical center and choose a doctor
A patient types medical center with the name of the city, appointment with a general practitioner, ultrasound price or comprehensive checkup, and after symptoms appear, searches for answers to questions about how they feel. On the map on their phone, they see several centers, open the listings and compare specialties, doctors, opening hours and reviews.
The decision depends on trust: who sees patients, what experience they have, whether the price is clear and whether booking is convenient. Medical texts on the website are written or reviewed by a doctor, because the center's reputation depends on them.
What SEO for a medical center website includes
- technical foundation: fast pages on smartphones, a clear structure of specialties, a secure HTTPS connection, a booking button;
- pages for specialties, services and doctors with education, experience, schedule and prices;
- pages for districts or branches, if there are several;
- articles about symptoms, preparation for examinations and prevention, signed by a doctor with the review date;
- Schema.org markup for the clinic and doctors;
- a Google listing, patient reviews and replies to them without personal data.
What advertising works for a medical center and what you see in the report
Medical advertising falls under Google Ads policies and the requirements of advertising law, so we write ads and page copy without promises of treatment or guarantees of results. The core is search ads for service and specialty queries in your city, linked to the address and opening hours. We launch separate campaigns for specific services: diagnostics, ultrasound, checkups.
The ads lead to a landing page with a description of the service, the price and a booking form. We track calls and appointments separately, and in the report you see spending and requests by specialty.
How we work and how much medical center promotion costs
One team runs the website, SEO and ads, so doctor pages, ads and appointments form a single system. The ad accounts, analytics and the center's Google listing are registered in your name, progress is visible in a shared chat, and reports arrive regularly. A turnkey website with SEO starts from $1,000. The price of promotion depends on the number of specialties and doctors and on the competition in the city, so we calculate it after a free consultation and audit. More details on the SEO promotion and Google Ads pages.
Questions and answers
Can medical services be advertised on Google?
Yes, in line with Google Ads policies and advertising law. We write ads without promises of treatment, without guarantees of results and without before-and-after comparisons.
Who writes the medical texts for the website?
We prepare the structure and headings, and a doctor of the center writes or reviews the medical part. Each article states the author and the review date.
What data does the booking form collect?
The name, phone number and specialty, as well as consent to the processing of personal data. The patient tells the doctor about symptoms and diagnoses at the appointment.
When do appointments from ads and search appear?
Ads start working after the campaign launches; SEO builds up gradually and depends on the competition and the state of the website. It is impossible to guarantee the number of appointments, so the report shows the trend.