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SEO · Google Ads · Meta
SEO and ads for a dance studio
SEO and ads for a dance studio: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a dance studio
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People choose a dance studio by dance style, age group and whether they can see what the classes look like. SEO and ads for a dance studio bring to the website people who are already searching for dance classes for adults or dance classes for kids in your area, and the style pages, the schedule and trial class booking help them take the step to joining a group.
- a separate page for each style and age group: hip-hop, bachata, ballroom dancing, kids' groups;
- a schedule by day and hall, videos from real classes;
- wedding dance choreography as a separate service;
- the studio's Google Business Profile with photos of the hall and replies to reviews;
- Google ads for your district and style, short videos on Instagram;
- tracking of trial class bookings and a monthly report in a shared chat.
Don't have a website yet, or is yours outdated? Start with it: a turnkey website for a dance studio from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a dance studio will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
People search for dance classes by style and district
A separate page for each dance style and age group brings in people from Google who are already choosing where to take classes.
Beginners hesitate before the first class
A schedule by day and hall and videos from real classes help people decide, and signing up for a trial class takes a minute.
The studio gets lost among others on the map
A Google listing with photos of the hall and replies to reviews plus ads targeted at the studio's district build trust before the first visit.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a dance studio include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a dance studio
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a dance studio and what they choose by
Adults type dance for beginners, bachata, hip-hop or ballroom dancing with the name of their town or district, parents – dance classes for kids with the child's age. A separate search is wedding dance choreography: people look for it a few months before the celebration.
In Google Maps a person compares several studios by reviews and photos of the hall, watches videos of classes, and then checks the schedule and price. The decision depends on the atmosphere, the instructor, a convenient time and a location close to home or work.
What SEO for a dance studio includes
- technical basis: a fast website, videos that do not slow the page down, a secure connection, analytics and Search Console;
- a page for each style and group: level, age, duration, price, instructor, video;
- a schedule by day and hall in a convenient table;
- a wedding dance choreography page describing the process and answering questions;
- structured data: address, opening hours, services, and events for open lessons and showcase performances;
- a Google Business Profile: photos of the halls, schedule, replies to reviews.
On the website each hall has its address, a map and a description of how to get there.
Which ads suit a dance studio
The basic ads are Google search by style and location: bachata with a district, dance classes for kids with an age. We run separate campaigns for enrolling a new group and for wedding dance choreography during the wedding season.
Dance is a visual niche, so Instagram and Facebook work well: videos from classes and a trial class as an offer for local residents. The ad leads to the style page with the schedule and a booking form.
We count forms, calls and messenger messages. The report shows which style and which source brought trial class bookings and how much one inquiry costs.
How we work and how much it costs
One contractor runs the website, SEO and ads, so the ads, the pages and the Google Business Profile describe the same group and the same schedule. We register the ad and analytics accounts in your name. Ongoing work is visible in a shared chat, and we send a summary every month. A turnkey dance studio website with SEO costs from $1,000; we quote the price of promotion after a free consultation and audit. Details: SEO promotion, Google Ads.
Questions and answers
Should there be separate pages for kids' and adult groups?
Yes. Parents search by age, adults by level and style, so each audience needs its own page with a schedule, requirements and booking.
Does a studio website need video?
Yes, video from classes shows the atmosphere better than descriptions do. We place it so that the page loads fast: with a preview that starts the clip on tap.
How do you advertise enrollment in a new group?
We create a page for the group with the start date, level, time and number of places. We launch ads a few weeks before the start and turn them off once the group is full.
Is a Google Business Profile needed if the studio rents a hall?
Yes, if classes take place at a specific address at set times. The profile helps people find the hall on the map and collects reviews. For several addresses we decide together which profiles to create under Google's rules.