Crawl budget: what it is and who should think about it
A search robot has a limited budget for crawling your site. If it spends that budget on junk pages, it simply never gets to your new products.
Expert blog by LightSEO
Copying supplier descriptions: where it leads
The supplier's price list already contains descriptions – the temptation to upload them as they are is huge. The problem is that fifty other stores did exactly the same.
Kits and bundles: how to present them in the catalog
A bundle is a simple way to raise the average order value without increasing traffic. It works only when the buyer sees the benefit and understands exactly what is included.
The "Buy" button: what affects its click-through rate
The buy button is surrounded by myths about the "right color". What really decides the outcome is contrast, size, placement and the text inside – the color on its own matters far less.
Specs on the product page: table or text
Shoppers read specs selectively, looking for one or two specific values. The format decides whether they find them in a second or close the tab.
Duplicate content in an online store: typical causes
Duplicates go beyond the technical kind, where one page is available at several addresses. Often the duplicate is the content itself: identical descriptions, template texts, copied specifications.
Why your product page loads slowly
The product page is the heaviest page of a store: lots of photos, gallery scripts, recommendation blocks, reviews. And this is exactly where the buyer makes the decision – or leaves before it finishe…
Why Google doesn't index your store pages
The pages are on the website, yet they are missing from search. There can be several reasons, and almost all of them can be diagnosed in Search Console within half an hour.
Canonical: how it works and when to use it
Canonical is a way to tell a search engine: "this page has several URLs, and this one is the main one". The tool is simple, yet mistakes with it cost you pages in the index.
301 redirect: when you need it and how not to break your website
A redirect is a way to move both the visitor and the accumulated weight of a page to a new address. Without it, any change of structure means lost traffic.
How to build convenient on-site search for your store
People who use on-site search buy several times more often than those who browse the catalog. They already know what they need. The only question is whether they will find it.
How to design a store catalog structure
A catalog structure should follow the way shoppers search for products, and your own convenience in arranging them comes second. The gap between these two logics costs a store half of its potential t…