"Similar products" and "frequently bought together": how to set them up
Two different blocks with different jobs. One saves the order when a product does not fit, the other raises the average order value. Mixing them up is the most common mistake.
Expert blog by LightSEO
Sitemap.xml for a store with thousands of products
A sitemap is a list of the URLs you consider important. The search engine uses it as a hint about where to go first, especially when the website is large.
Website speed: what really affects rankings
Speed is a ranking factor, though a minor one. What matters far more is that a slow website loses buyers before they even see anything.
What technical SEO is and why it comes first
You can write perfect content and buy the best links – and get nothing if the search engine cannot read your website properly. Technical SEO is about exactly this: giving the site a chance to rank at…
What to do with out-of-stock products
Delete, hide or keep? This decision determines whether you keep the traffic a page has built up or hand it over to competitors.
What to do with products that differ only in color
Five colors of one model – is that five product pages or one? The question looks technical, yet it shapes both how the catalog looks and how the pages rank.
What a product page needs to make people buy
The product page is the only page where the purchase decision is made. Everything else just leads to it. That is why every element here either helps people buy or gets in the way.
Size chart: how to reduce the number of returns
In clothing and footwear niches, half of all returns happen because of size. Every such return means double shipping at your expense and a spoiled impression for the customer.
robots.txt for an online store: what to block and what to keep open
A single line in robots.txt can block the entire website from indexing. And it happens regularly – especially after moving from a test server to the production one.
Product page mistakes that drive buyers away
The most frustrating losses happen when a buyer has already found your product, opened its page and still left. The cause is almost always one of these mistakes.
Why a product page should show delivery times
The buyer's second question after the price is "when will I get it and how much does delivery cost". If the answer is on another page, some people never go looking for it.
Product schema markup: what it does for a store
Schema markup is a way to tell a search engine exactly what is on the page: the product name, price, availability, rating. Without it, the search engine can only guess.