Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a recruitment agency
SEO and ads for a recruitment agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a recruitment agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A recruitment agency has two audiences: employers looking for people and candidates looking for work. SEO and ads for a recruitment agency bring both to the website: companies searching for staff recruitment and candidates looking for a vacancy, and the website gives each of them a clear path of their own.
- service pages for employers: turnkey recruitment, mass recruitment, executive search;
- a separate page for each vacancy with markup for Google job search;
- a vacancy request form for companies and a CV form for candidates;
- a description of the stages, timelines and terms of cooperation with employers;
- Google ads for companies and for individual vacancies;
- a report that counts employer inquiries and candidate CVs separately.
No website yet, or is it outdated? Start with it: turnkey recruitment agency website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a recruitment agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Employers and candidates search differently
Separate service pages for companies and job pages for candidates give each side its own clear path.
Job openings are not visible in job search
A page for every job opening with markup for Google job search shows it to people looking for exactly that position.
Company requests get lost among resumes
Separate forms for job requests and resumes and a separate report divide inquiries from employers and candidates.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a recruitment agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a recruitment agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a recruitment agency and how they choose
Employers type recruitment agency with the town, staff recruitment, hiring warehouse workers, IT recruiter, mass recruitment. Candidates search for vacancies with a profession and town, jobs without experience.
A company compares agencies by industry, how fast they fill vacancies, the payment model and candidate replacement terms. A candidate checks whether the vacancy is real, what the salary and conditions are and how quickly they get a reply. Reviews from employers and candidates on the map strengthen the trust of both.
What SEO for a recruitment agency includes
- technical foundation: a fast website for smartphones, a secure connection, analytics and Search Console;
- pages for employers by service and industry: recruitment, mass recruitment, headhunting, IT, manufacturing, warehouse, sales;
- a separate page for each open vacancy with the position, salary, conditions and an application form;
- JobPosting markup for vacancies, which helps show them in Google job search, and a procedure for closing vacancies so outdated pages do not mislead anyone;
- pages on the stages of cooperation, terms and answers to employers' questions;
- a Google Business Profile with reviews and replies.
We leave gender and age requirements out of vacancies, because the law prohibits them. The CV form includes consent to the processing of personal data.
Which ads suit a recruitment agency
For companies, Google search ads work for queries about staff recruitment by service, industry and town. For candidates, we run ads for individual vacancies on queries with the profession when a position needs to be filled quickly.
Each path has its own landing page: for a company – a service description and a vacancy request form, for a candidate – the vacancy and an application form.
We track employer requests, candidate CVs and calls separately. The report shows the cost of each type of inquiry and the vacancies that get the most applications.
How we work and how much it costs
One team runs the website, SEO and ads, so services, vacancies and terms for employers match on the website and in the ads. We register the ad and analytics accounts in your name. All the work is visible in the shared chat, and we send the report monthly. An agency website with turnkey SEO starts at $1,000, and we name the cost of promotion after a free consultation and audit, once the market and competitors are clear. Details: SEO promotion, Google Ads.
Questions and answers
Who is the website for: companies or candidates?
For both. Each audience has its own path: an employer sees the services and the vacancy request form, a candidate – open vacancies and the application form.
Why a separate page for each vacancy?
Candidates search for a specific position with a town. A vacancy page with markup can appear in Google job search, and we switch off a closed vacancy on time.
How do you present the terms of cooperation with employers?
We describe the stages, timelines, payment model and candidate replacement procedure in plain language, exactly as they are written in your contract. This reduces the number of unnecessary follow-up questions.
How do you measure results separately for employers and candidates?
Each path has its own goal in analytics: an employer request and a candidate CV. The report shows both flows and the cost of each inquiry.