Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a tutor
SEO and ads for a tutor: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a tutor
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People choose a tutor by subject, grade or exam, experience and available hours, and directories offer plenty of profiles to choose from. SEO and ads for tutors bring people searching for math tutor or NMT exam prep to your website and give them a page that answers all the questions of parents and students in a minute.
- a page for each subject and level: grade, exam, lesson format;
- a section about the tutor: education, experience, teaching method, student results that can be verified;
- the lesson price, available hours and booking for a trial lesson;
- reviews from students and parents right on the website pages;
- Google ads by subject and city or online, which we turn on when you have open slots;
- tracking of calls and messenger messages and a report in a shared chat.
No website yet, or is yours outdated? Start with it: a turnkey website for a tutor from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a tutor will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
There are too many profiles in directories
Your own website with a page for each subject and level answers parents and students in a minute.
Parents want proof of results
A section about the tutor with their experience, teaching method and student reviews shows why they can be trusted with lessons.
Demand depends on free slots
We turn on Google ads by subject and city when there are free hours in the schedule and turn them off when there are none.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a tutor include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a tutor
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a tutor and what they choose by
The searches are specific: math tutor, online English tutor, NMT exam prep, tutor for 5th grade, Ukrainian language tutor. People add a city or district if they want in-person lessons, or the word online.
In the search results, tutors' websites sit next to directories and marketplaces with lots of profiles. Parents compare them on their phones: subject and grade, experience, hourly rate, format, reviews. The page that shows all of this without extra questions wins.
What SEO for tutors includes
- technical foundation: a fast website for smartphones, a secure connection, analytics and Search Console;
- a page for each subject and grade or exam, so that the search chemistry tutor leads to a page specifically about chemistry;
- a page about the tutor: education, experience, approach to lessons, student results that can be verified;
- the lesson price, available hours and trial lesson terms in one block;
- structured data about the person, the services and the address if lessons take place in person;
- reviews on the website pages and in the Google Business Profile if you have an address for in-person lessons.
For online lessons a Google Business Profile is optional: here subject pages and searches from across the country do the work. If you teach students at an address, the profile helps people find you on the map.
Which ads work for tutors
Google Search ads for queries with a subject, grade or exam are the right fit. There are only a few slots in the schedule, so the budget is small: we turn the campaign on when you have open hours and pause it when your schedule is full.
The ad leads to the subject page with the price, the schedule and booking for a trial lesson. Social media isn't needed at the start: the main demand comes from search.
We count calls, messages in Telegram or Viber and form requests. The report shows which subjects and searches bring students and how much one inquiry costs.
How we work and how much it costs
One team runs the website, SEO and ads, so the pages and ads present you the same way. The ad and analytics accounts belong to you. You can see the work in a shared chat, and a report arrives every month. A tutor website with turnkey SEO costs from $1,000, and we calculate the price of promotion after a free consultation and an audit. Details: SEO promotion, Google Ads.
Questions and answers
Does a tutor need their own website if they have a directory profile?
Yes. A directory shows you next to others, and many directories charge a commission or a paid subscription. Your own website belongs to you: you set the terms yourself and receive direct inquiries.
How much money do ads require?
The amount depends on the city, the subject and the competition, and we name it after the audit. For a tutor we launch a limited daily budget and watch which searches bring students.
What should you write about student results?
Real results, with the permission of students or parents: exam scores, grades, achievements. The pages contain no promises of a guaranteed high score.
Can you attract students from other cities?
Yes, if lessons are online. We write pages for the subject and format and show ads across the whole country.