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SEO · Google Ads · Meta
SEO and ads for a renovation and construction company
SEO and ads for a renovation and construction company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a renovation and construction company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People take a long time to decide on a renovation or a construction project: they type turnkey apartment renovation or house construction, compare several companies, look at completed projects, the contract and reviews. SEO and ads for renovation and construction help you get onto this shortlist and stay on it while the person decides.
- pages by type of work: turnkey renovation, major renovation, bathroom, house construction;
- pages of completed projects with the floor area, timelines and a description of the stages;
- an explanation of prices per square meter and what affects them;
- Google ads for searches from your city and region, and Instagram ads with your project portfolio;
- an estimate form with the floor area, property type and timelines that filters out random inquiries;
- a report in a shared chat: inquiries, their cost and the sources that bring the clients you need.
No website yet, or is yours outdated? Start with it: a turnkey website for renovation and construction from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a renovation and construction company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client compares companies for weeks
Pages for completed projects with floor area, timelines and stages help you stay on the shortlist.
The price of renovation scares people before the conversation
An explanation of what affects the cost per square meter prepares the person for the estimate and removes unnecessary questions.
Ads bring random inquiries
A quote form with floor area, property type and timelines filters out random requests before the call.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a renovation and construction company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a renovation and construction company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for renovation and construction and what they look at when choosing a company
Searches differ by the stage of the decision. First people ask how much does renovation cost per square meter or apartment renovation stages, then they move on to turnkey apartment renovation and construction company with the name of their city. They come back to websites several times and compare companies.
The decision rests on completed projects with photos, a clear estimate logic and a contract with a warranty. Reviews and the company's Google Business Profile confirm that these projects are real.
What SEO for renovation and construction includes
The technical foundation comes first – speed, structure, headings and smartphone usability. Then we build pages for early-stage and late-stage searches:
- a separate page for each type of work: turnkey renovation, major renovation, bathroom, construction;
- project pages with the floor area, timelines and a description of the stages;
- a pricing page explaining what affects the total;
- pages for the cities and districts where you work;
- guides on stages and documents for people who are gathering information;
- Schema.org markup and a Google Business Profile with your service area.
Which ads work for renovation and construction
Google Search ads capture people who have already chosen the type of work and are looking for a contractor. Searches in this niche are competitive, so we build campaigns on precise geo-targeting and negative keywords. For a long decision, Instagram and Facebook (Meta) work well: we show your projects and bring website visitors back while they compare companies. Ads lead to a page with an estimate form where the person enters the floor area, property type and timelines. We track calls, forms and messages in Google Analytics 4, and the report shows inquiries, their cost and sources.
How we work and how much promotion for renovation and construction costs
We calculate promotion individually: first a free consultation and a website audit, then an estimate. A company website with turnkey SEO costs from $1,000. One team runs the website, SEO and ads, and the ad accounts and analytics are registered in your name. You can follow the work in a shared chat, and regular reports arrive there too. You pay the ad budget directly to Google. How this works for construction and renovation companies is described on the SEO promotion and Google Ads pages.
Questions and answers
How do you filter out random inquiries?
The form asks for the floor area, property type and timelines, the ads show approximate prices, and negative keywords remove searches like DIY or jobs. This means fewer calls from people who don't need your service.
Do you need separate pages for projects and cities?
Yes, if you do different types of work and operate in several cities. Each page answers its own search query and shows the person exactly the project or city they are interested in.
How long does it take to see results?
Ads bring inquiries right after launch, while SEO works gradually. The decision to renovate takes a long time, so reminder ads and useful content on the website matter. Rankings are never guaranteed, and timelines depend on the city and the competition.
Can completed projects be shown in ads?
Yes, with the clients' consent. Photos and a description of a project are a strong argument on the website, in the Google Business Profile and in ads.