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SEO · Google Ads · Meta
SEO and ads for a freight transportation company
SEO and ads for a freight transportation company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a freight transportation company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Someone who needs to move cargo or furniture wants an answer and a price today: which vehicle, where to, on what day and how much it costs. SEO and ads for freight transport bring such customers from Google to the service page and lead them to a call or a request.
- a page for each service: freight transport, moving, cargo taxi, intercity and international trips;
- a list of vehicles with payload capacity and cargo space dimensions;
- indicative rates and an explanation of what the price depends on: distance, weight, loading, time;
- a quote form with route, weight, dimensions and date;
- a Google Business Profile with the phone number, service area and reviews;
- Google search ads for service and route queries, plus call tracking.
No website yet, or is it outdated? Start with it: turnkey freight transport website from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a freight transportation company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client needs a price today
Service pages with rates and an explanation of what affects the price give an answer before the call.
It is unclear which vehicle will fit
A list of vehicles with payload capacity and body dimensions plus a quote form helps clients order the right transport.
Requests come in for a specific route
Google ads for the service and route with call tracking bring clients who need transport right now.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a freight transportation company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a freight transportation company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How customers search for freight transport and how they choose
The queries are simple and specific: freight transport with the name of the town, cargo taxi, furniture moving, apartment moving, cargo transport across Ukraine or cargo delivery to Poland. A customer calls several carriers at once, so the speed of the reply, the availability of the right vehicle, a clear price and reviews decide. For businesses, a contract and documents come on top. Demand for moving has seasonal peaks, so service pages are worth preparing in advance.
What SEO for a freight transport website includes
- technical foundation: fast pages, a call button on smartphones, headings, analytics and Search Console;
- a page for each service, each vehicle type and popular routes between towns;
- pages for the towns and districts where you operate;
- a questions and answers section about cargo, documents, insurance and payment;
- structured data about the company, a Google Business Profile with the service area, reviews.
We list vehicle photos, their dimensions and payload capacity in a short list, so a customer finds the right option in a minute and asks fewer questions on the phone.
Which ads suit freight transport
The core is Google search ads: a person with cargo looks for a contractor and decides quickly. Map ads work for those searching nearby, and remarketing brings back people who compared rates. Ads lead to the service page with a call button and a quote form. Call tracking matters here, because the customer often calls right away. The report shows calls and requests, their source, the cost per inquiry and the searches that bring them. Meta is usually secondary and is added when needed.
How we work and how much it costs
One LightSEO team runs the website, SEO and ads, so the rates on the pages, in the Google Business Profile and in the ads match. Ad and analytics accounts are registered in your name, the work is visible in a shared chat, and reports arrive regularly. A website with turnkey SEO starts at $1,000, and we calculate the price of promotion separately, after a free consultation and audit. Results come gradually, and we do not guarantee the number of calls and requests. The scope of work and our approach are described on the website SEO promotion and Google Ads pages.
Questions and answers
Should rates be listed on the website?
Yes, indicative rates by vehicle type and distance remove some of the calls asking about the price. Next to them we explain what affects the final amount.
How do you track calls from ads?
We set up call and request tracking, so you see which channel and which page brought the customer. The data is stored in accounts registered in your name.
Are route pages needed?
Yes, queries with the departure and destination towns have their own audience. A dedicated route page answers them more precisely than a general description of services.
Which brings customers faster: SEO or ads?
Ads bring the first visitors after launch, while SEO builds up gradually. Carriers usually combine both channels and look at the cost per inquiry.