Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for schools and courses
SEO and ads for schools and courses: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for schools and courses
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People choose a school or courses by the curriculum, teachers, schedule and price, and parents or students also compare reviews. SEO and ads for a school or courses bring people who are already searching for English courses, NMT exam prep or a private school in your city to the website and give them pages that show the curriculum and the group start date.
- a separate page for each course, level and age group;
- the curriculum by topic, teachers, schedule and start date;
- prices with installment payment options and booking for a trial lesson;
- a Google Business Profile with photos of the classrooms and reviews from students or parents;
- Google ads for the enrollment period and Instagram and Facebook campaigns with lesson videos;
- a report for each course: requests, sources, cost per inquiry.
No website yet, or is yours outdated? Start with it: a turnkey website for a school or courses from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for schools and courses will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Parents and students compare programs
A separate page for each course with the program, teachers and start date lets people compare you with others.
Group enrollment has its own deadlines
Google and Instagram ads launch for the enrollment period and show class videos to people choosing a course.
It is unclear which course brings inquiries
A report for each course shows inquiries, sources and cost per inquiry, and the budget goes where groups are filling up.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for schools and courses include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for schools and courses
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a school or courses and what they choose by
Adults search for English courses, programming courses or accounting courses with the name of their city or the word online. Parents type private school, NMT exam prep, courses for kids and the child's age. Demand grows before the start of the school year and before exams.
Then they compare several offers on their phones: the curriculum, teachers, lesson format, price and trial lesson. Reviews from graduates and parents and the rating on the map influence the choice as much as the course description.
What SEO for a school or courses includes
- technical foundation: a fast website for smartphones, a clear structure, a secure connection, analytics and Search Console;
- a page for each course and level: who it is for, curriculum by topic, duration, format, price, start date;
- teacher pages with education and experience;
- the group schedule and answers to questions about payment, the trial lesson and documents;
- structured data about the school and programs: address, opening hours, course names;
- a Google Business Profile with photos of the classrooms and replies to reviews.
Articles answering the questions of parents and students – about studying, admission and NMT exam prep – attract people who are still comparing options.
Which ads work for a school or courses
The core is Google Search ads for searches about a specific course or exam prep. For in-person classes we limit ads to your city, and for online courses we expand them to the whole country. We launch the campaign a few weeks before the group starts and turn it off when the places are filled.
Learning shows well in visual channels, so we add Instagram and Facebook: lesson videos, student work, a trial lesson as the offer. We remind people who have already visited the course page about enrollment.
Each course has its own landing page with the start date and a form. The course report shows requests, calls, messenger inquiries, sources and the cost of one request.
How we work and how much it costs
One team runs the website, SEO and ads, so the course curriculum, start date and ads match. The Google Ads and analytics accounts are registered in your name. You can see the daily work in a shared chat, and once a month you receive a report. A website for a school or courses with turnkey SEO costs from $1,000. The cost of promotion depends on the city, the number of courses and the competition, so we name it after a free consultation and an audit. Details: SEO promotion, Google Ads.
Questions and answers
How many pages does a school or course provider need?
One for each course and level, plus a few general ones: about the school, teachers, prices and contacts. This way every search gets its own answer.
Should you publish course prices?
Yes. People compare offers and rarely call just to ask the price. We list the cost per month or for the whole course and installment terms, if there are any.
How do you show learning results without guarantees?
We show real reviews, student work and exam results with people's permission. We avoid wording about a guaranteed result, because it cannot be proven.
When should you launch enrollment ads?
A few weeks before the group starts and before demand peaks: the start of the school year or semester, the exam prep period. We agree on the dates with you.