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SEO · Google Ads · Meta
SEO and ads for an insurance agency
SEO and ads for an insurance agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an insurance agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Clients choose an insurance agency for a clear price, fast processing and trust in the companies whose policies it offers. SEO and ads for an insurance agency bring to the website people looking for MTPL, CASCO or travel insurance and guide them from the quote to an inquiry.
- pages by type of insurance: MTPL, CASCO, travel, property, health;
- a short quote form with a minimum of fields and clear hints;
- a section on partner insurance companies, terms, company details and information about the agency's right to operate on the market;
- search ads for searches about buying policies in your town and beyond;
- ad texts aligned with legal requirements and Google policies on financial services advertising;
- a report on inquiries by type of insurance and the cost of each inquiry.
Don't have a website yet, or is yours outdated? Start with it: a turnkey website for an insurance agency from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an insurance agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A client wants to quote a policy quickly
A short quote form with a minimum of fields and hints leads from the query to an inquiry.
Trust in an agency needs facts
A section about partner companies, terms and the agency's company details helps the client check who they are talking to.
Financial services advertising has rules
We align ad texts with legal requirements and Google's rules for financial services advertising.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an insurance agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an insurance agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for an insurance agency and what drives the choice
A client types MTPL online, CASCO price, travel insurance abroad or insurance agency with the town name into Google. Three things matter to them: how much the policy costs, how quickly it can be issued and whether the agency will help when a claim arises. They compare several options on a smartphone and read reviews in the Google Maps listing.
Demand is seasonal: before vacations, searches for travel insurance grow, and the purchase of auto liability insurance depends on the expiry date of the current policy.
What SEO for an insurance agency includes
- technical basis: speed on a smartphone, structure and headings, a convenient quote form;
- a page for each type of insurance: what it covers, what the price depends on, which documents are needed, what to do when a claim arises;
- pages for the towns where your offices or agents work;
- useful articles, for example on what to do after a car accident and how to check a policy, with an update date and an author;
- agency information: company details, information about the right to operate on the market and contacts in a prominent place;
- Schema.org markup for an insurance agency, a Google Business Profile and client reviews.
Which ads suit an insurance agency
Google search ads are needed where a person is already comparing insurance offers. We split campaigns by type of insurance and town, and the office address in the ad also works on Google Maps. Negative keywords filter out searches such as blank form, download or free. Bids in this niche are usually high, so we monitor the cost per inquiry for each type.
Ads lead to a page with a quote form. Insurance advertising is regulated by law and Google policies, so before launch we check the texts and the advertiser requirements and mention in ads only the payouts and discounts that are in the terms. We record calls, forms and messages in GA4, and the report shows spending, inquiries and the cost of each inquiry.
How we work and how much insurance agency promotion costs
One LightSEO team runs the website, SEO and ads, so the quote form, the insurance type pages and the ads use the same terms. Ad accounts and analytics are registered in your name. The shared chat shows the progress of work, and reports arrive regularly. A turnkey insurance agency website with SEO costs from $1,000. We calculate the price of promotion after a free consultation and audit. Our approach to promoting financial services is described on the website SEO promotion and Google Ads pages.
Questions and answers
Can insurance be advertised on Google?
Yes, within the law and Google policies. Before launch we check the wording, the page terms and the advertiser requirements for your type of insurance.
How many fields should the quote form have?
Only those without which a preliminary quote is impossible, with a hint next to each. The manager clarifies the rest during the conversation with the client.
Are articles on what to do after a car accident needed?
Yes, people search for this in a stressful situation. A useful guide with an updated date builds trust, and the client remembers the agency and later comes back to it for a policy.
Which reviews should be shown on the website?
Genuine ones, from sources that can be verified, such as the Google Maps listing. Only figures, payouts and ratings that can be confirmed go on the website.