SEO and ads for a taxi service

How passengers search for a taxi and choose a service

A passenger looks for a taxi when they need a car right now. They type order a taxi, taxi near me or taxi with the city name, and for planned trips – airport taxi, intercity taxi, transfer. Google shows a map with the nearest services, and the person compares them on the phone: number, reviews, working hours, price per kilometer. The decision takes a few minutes, and a call from the listing takes one tap.

Some passengers use apps, others call a dispatcher. Regular customers, companies and those who need a night ride to the airport find it convenient to order directly, so the service's number should be on the map and on the website.

What SEO for a taxi website includes

• technical basis: fast pages on a smartphone, a call button on every screen, a simple order form;
• pages for services and destinations: city, districts, airport, railway station, intercity trips, night taxi, child seat;
• a fares page with the minimum fare, the price per kilometer and examples of popular routes;
• content about car classes and ride terms in plain words;
• structured markup: service name, phone, working hours, service area;
• a Google Business Profile and passenger reviews: up-to-date data, photos of the cars, replies to reviews.

Which ads suit a taxi service and what you see in the report

A taxi responds to instant demand, so the core is Google search ads for taxi booking searches in your service area. Ads run on the dispatcher's schedule, and the call button leads to your number. The landing page has an order form and a phone number on the first screen.

We track calls from ads and orders from the form separately. In the report you see the number of calls and orders, spending, the searches that brought them and the hours of peak demand.

How we work and how much taxi promotion costs

One team runs the website, SEO and ads, so the dispatcher's number, the order form and the campaigns work together. Ad accounts, analytics and the Google Business Profile are registered in your name, the team's work is visible in a shared chat, and reports arrive regularly. A turnkey website with SEO costs from $1,000, and the cost of promotion depends on the size of the city, the competition and the number of destinations, so we calculate it after a free consultation and audit. The approach is described on the SEO promotion and Google Ads pages.

Questions and answers

Why does a taxi service need its own website if there are apps?

Your own website takes direct orders, and the passenger's contact stays with you. This is convenient for regular customers, companies and advance bookings.

Can ads be shown only during the dispatcher's working hours?

Yes. A campaign has schedule and location settings, so ads appear during the hours when cars are available and within your area.

How are calls from ads tracked?

We connect call and inquiry tracking, so the report shows which searches and ads led to a call or an order.

When do the first results appear?

Ads are shown right after the campaign is launched, and SEO brings results gradually and depends on competition in the city. Honestly, positions and the number of orders cannot be guaranteed, so the report shows the trend of searches, calls and orders.