Why an online store needs brand pages
People search for "cat food" and also for "buy Royal Canin". If you have no brand page, this demand goes to your competitors – even when you have the product in stock.
Expert blog by LightSEO
Product variants: one card or several
A T-shirt in five colors and six sizes – is that thirty products or one? The answer determines how your catalog looks, how stock is counted and how pages rank.
Breadcrumbs: why you need them and how to set them up
The small line "Home → Catalog → Category → Product" looks like a minor detail. In fact, it works on three levels at once: navigation, internal linking and the way the site looks in search results.
Product attributes: which ones you need and which get in the way
Attributes are no place for everything you found in the supplier's price list. Each of them should either help shoppers choose or work in a filter. The rest only clutters the product card.
Category or filter: when to use which
One of the key decisions when designing a catalog. A mistake either way costs traffic: extra categories dilute the catalog, and extra filters hide demand.
Duplicate pages in the catalog: where they come from
Duplicates are one of the most common reasons a store ranks poorly. Pages with nearly identical content compete with each other, and the search engine can't tell which one to show.
What comes first in an online store: structure or design
Most owners start with the question "what will it look like". That makes sense: you can see a design, and you can't see a structure. The problem is that it is the structure that decides whether a buy…
Legal pages of an online store: what they are really for
Legal pages are usually made last and treated as a formality. In fact, they work on three levels at once – and missing just one of them can stop your ads.
How to calculate the budget for launching a store
The question "how much does a store cost" almost always sounds like a question about development. In reality, development is only one of the cost items, and often not the largest one in the first yea…
How to check demand in a niche before launch
The most expensive mistake is investing in a store in a niche where there is no demand, or where demand is several times lower than it seemed. You can check this before spending anything on developme…
Test order: checking your store before launch
The cheapest way to find critical errors is to walk the buyer's path yourself, with a real payment. One hour of checking saves you from weeks of silent losses.
How many products you need to start selling
The question comes up in two opposite situations: when you have a dozen products and it seems too few, and when you have five thousand and it is unclear where to start. In both cases the answer depen…