How much it costs to maintain a store every month
A store is an asset with ongoing costs, more than a one-time purchase. Understanding these numbers at the start saves you from an unpleasant discovery in the third month.
Expert blog by LightSEO
How long it really takes to launch an online store
"How long will it take?" is the first question almost every owner asks. The honest answer: from a week to several months, and the difference almost never comes down to the contractor. It comes down t…
What to do in the first week after launch
Launch is the moment when the first real data appears, and the finish line is still ahead. Spend the first week checking that everything really works – the celebrations can wait.
What matters more at launch: traffic or product range
Resources at launch are limited, and two urges pull them in different directions: uploading more products and bringing in more people. Both seem right, but the order matters.
What to prepare before launching a store: an owner's checklist
Launch deadlines slip because of waiting for materials, far more often than because of complex work. Here is what to collect before development starts.
The most common mistakes when launching a store
Most of the problems stores bring to us a year later are built in during the first weeks. Here are the ones that happen most often – and that cost more to fix later than to get right from the start.
The minimum set of pages you shouldn't launch without
A catalog and product pages are only the start of a store. There is a set of pages whose absence hits three areas at once: buyer trust, ad moderation and search rankings.
Ready-made template or custom design
Everyone faces this question at the start. The answer comes down to the stage your business is at and how much data you have about your customers – taste has little to do with it.
Domain for an online store: how to choose
A domain is chosen once and for a long time – you can change it later, but that always means losses. The good news: there are few rules here, and most fears around domains are exaggerated.
Do you need a website if your sales come from Instagram
The argument "people already buy from us via DM" sounds convincing while sales are growing. Problems start where you hit the ceiling of scale.
Can you launch a store without proper photos
Technically, yes – the store will work. In practice, photos are the first thing a shopper judges a product by, and often the only thing they look at closely at all. The only question is what minimum…
Why the first sales do not come right away
The store has launched, yet there are no orders. This rarely means something is broken – in most cases it means nobody has visited the website yet. Still, it is worth telling normal silence apart fro…